Automotive PR – In automotive PR news, the world’s most iconic Bentley dealership – Jack Barclay Bentley – has welcomed a rare First Edition version of the all-new Continental GT to the famous Mayfair showroom.
Jack Barclay recently underwent a multi-million-pound refurbishment across three floors, adding bespoke features such as a large hero light positioned above the star car, a central bar, a new specification room for bespoke Bentley customisation and an updated car lift. The showroom’s ground floor is open, spacious and modern, the lower ground floor more intimate with period details and original features including a wood-panelled boardroom from the 1960s.
The Continental GT First Edition takes pride of place under the all-new hero light – the perfect stage for passing pedestrians and Jack Barclay customers alike and will now be on permanent display.
First Edition models are luxuriously appointed versions of the newly released grand tourer, with a number of handcrafted details identifying it – including discreet First Edition badging inside and out.
Jack Barclay’s model is finished in a bespoke Sequin Blue paint scheme, which was created to match the colour of a client’s favourite dress. First Edition models benefit from a host of options and bespoke fitments as standard to celebrate the launch of this newest Bentley.
Part of the specification includes the Bentley Rotating Display, a feature which enables the driver to switch between three different fascia panels: the default 12.3-inch high-res touchscreen, a more classically styled alternative instrument panel and a clean, veneer-only face for an uninterrupted flow of wood across the dashboard.
Mulliner Driving Specification is also included, providing 22-inch alloy wheels, drilled alloy foot pedals and diamond-in-diamond quilt pattern on the seats, door panels and rear quarter panels.
The City Specification and Touring Specification packages are fitted as standard, meaning the Continental GT First Edition features all the technology needed for comfortable, effortless driving in the city or open road.
John Stone, Bentley Brand Director, said: “First Edition versions of the Continental GT are the most luxurious versions of this latest Bentley, and we’re delighted to have one in the newly re-opened Jack Barclay Bentley. It has attracted plenty of attention since arriving in Mayfair and has brought a lot of new customers to the showroom. Our refurbishment brought Jack Barclay into a modern age, and the hero light certainly gives the Continental GT First Edition the perfect platform to shine.”
Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.
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