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Autosport Williams

Influence were hired by the Autosport Show to significantly increase PR and with a brief to refresh and revitalise the Show.  Part of our strategy was to bring a major feature to the event each year to create profile, news, and excitement.  In the first year of our involvement we bought a major Williams F1 feature to the 2016 Autosport International Show, where Williams showed the largest collection of its championship-winning cars ever seen in public. Influence also suggested that the three-story Williams Martini Racing motorhome should be erected inside the NEC and linked by a bridge to the Autosport Stage, to refresh the live stage format, and create a wow factor.