< Back to all projects

Hyundai ix35 Fuel Cell

Influence was given the brief to raise the profile and build Hyundai’s reputation for production-ready fuel cells. Leveraging the media concerns with regards to diesel post ‘emmisionsgate’, the agency negotiated a prime time slot on the BBC One Show to demonstrate the car’s emission-free output, with a presenter drinking the water from the car’s tailpipe at the end of the programme