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London Electric Vehicle Company

Ice Drives

To build awareness of the all-new electric London Taxi and to underscore its exhaustive development process, Influence arranged for the BBC to take part in cold weather testing in the Arctic Circle. This resulted in a three and a half minute report on the BBC 6 O’Clock news, BBC web and radio coverage. Influence amplified this coverage with a global news release, featuring our own video and images which were shown on the iconic Billboard in Times Square, New York.  Total audience reached through all activity was over 1 billion worldwide!