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London Electric Vehicle Company

New Plant Opening

Influence was the lead agency tasked with opening the new London Taxi Plant.  We worked closely with the client to develop a global media and multi-stakeholder event which underscored that this was the first all new car plant in Britain for ten years, the first making an all electric product and the first major Chinese investment of its kind in the UK. 70 media attended from all over the world and total coverage generated was over 200.