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Lord Drayson

Electric World Land Speed Record

Influence worked with Lord Drayson on the concept of an electric land speed world record attempt to promote his EV business interests. From the outset Influence wanted to create a global platform and promote the success worldwide; the creation of films and digital assets being the key to maximising this. Influence specced and created a series of assets and shared key content across global news and auto media and partners, including Michelin The record attempt generated $1m AVE (Advertising Value Equivalent) and 1 billion views.