Influence worked with Lord Drayson on the concept of an electric land speed world record attempt to promote his EV business interests. From the outset Influence wanted to create a global platform and promote the success worldwide; the creation of films and digital assets being the key to maximising this. Influence specced and created a series of assets and shared key content across global news and auto media and partners, including Michelin The record attempt generated $1m AVE (Advertising Value Equivalent) and 1 billion views.