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Rolls Royce Motor Cars

Influence is working with Rolls Royce on a global brand perception-changing brief. Working very closely with the HQ team we have created a series of “Epic Drives”, placing global opinion forming media in the Rolls Royce model range to undertake a series of the most challenging, iconic and symbolic journeys on the planet. In the process these epic drives project Rolls Royce as achingly modern, completely contemporary, and indeed the luxury brand that others follow, be they other car brands or other luxury goods companies.