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Rolls Royce Motor Cars

Influence is working with Rolls Royce on a global brand perception changing brief. Working very closely with the HQ team, we have created a series of “Epic Drives”, placing global opinion forming media in the Rolls Royce model range to undertake a series of the most challenging, iconic and symbolic journeys on the planet. In the process, these epic drives project Rolls-Royce as achingly modern, completely contemporary, and indeed the luxury brand that others follow, be they other car brands or other luxury goods companies.