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by: Jodie-May Gauld | Date: 12 | 3 | 2018

Rolls-Royce Luxury Winter Road Trip

Automotive PR – In automotive PR news, H.R. Owen dealership Rolls-Royce Motor Cars London is celebrating completing the ultimate luxury winter road trip to the stunning French Alps ski resort of Courchevel.

Staff from the iconic showroom set off from Mayfair early in the morning to take on the 700-mile drive to Courchevel, but managed it without issue in just 13 hours behind the wheel of a Rolls-Royce Dawn Black Badge.

Once greeted by partners from the Six Senses Residences, H.R Owen set about laying on the ultimate après-ski event in the company of six of the finest motor cars in the world.


Rolls-Royce Motor Cars London invited VIP guests to the five-star Le Lana hotel for an elegant evening of champagne, canapés and conversation. The new Phantom took centre stage, while the Ghost, Wraith and Dawn also went on display.

Following a successful night at Le Lana, Rolls-Royce took its small fleet over to Courchevel Heliport – home of the smallest runway in Europe – and put the cars through their paces ahead of the most spectacular backdrop.

Claus Andersen, Rolls-Royce Brand Director, said: “Courchevel is one of the most stunning resorts in Europe, and a truly fitting location to display the finest motor cars in the world. The new Phantom was a massive hit with our VIPs, who thoroughly enjoyed being part of the most elegant of elegant après-ski events – with champagne and five-star food adding to the opulence. We’re already looking forward to taking on another road trip and bringing the unique taste of Rolls-Royce back to the region.”

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.

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