Welcome to Influence

Influence Associates was built to be the best automotive, e-mobility, tech, collector car and motorsport, communications and PR agency and over the last decade we have grown into a market leading position. We have the most senior leadership team in the industry and our goal is to apply this talent for the benefit of our clients’ worldwide.

Our founder and CEO Stuart Dyble has more than thirty years experience leading global communication for Aston Martin, Jaguar, Land Rover, Volvo and Ford of Europe and XIX Entertainment in LA. The leadership team is comprised of formers editors of world famous auto titles and main Board Directors of OEMs. Our clients business is only handled by senior practitioners.

We use this experience to strategically build our clients brand and businesses, “cutting through” in an ever more crowded marketplace. At influence we do this in a way that also manages and optimises reputation – there are too many agencies that just promote but don’t have the depth of experience and counsel.

We work for a wide variety of clients from global corporations and household names to start-ups, specialist brands and individuals. Ninety percent of our work is pan European or global. Every approach is completely tailored to the client, market and brief.

We have often been described as the best-connected agency in the industry, giving our clients access to the top decision-makers and opinion formers. We work in partnership with our clients and frequently go beyond our PR brief to positively shape their overall business strategy and we take pride in our long term relationships as a result.

In short, we believe our multi-talented team of experts can define and build brands, launch new products, protect reputations and “cut through” to tell your story more effectively.

  • “I don't usually give PR people the time of day, but Stuart Dyble is one of the few I rate and listen to.”

    Jeremy Clarkson

  • “Influence are some of the most talented PRs I have ever worked with. They bring flair and creativity, a good feel for premium brands and were always able to deliver better results than competitor brands, who invariably had much bigger budgets.”

    Wolfgang Reitzle - Chairman of the Board, Continental AG

  • “In an automotive landscape cluttered with mediocrity Influence Associates continue to stand out through their constant world-class creativity and delivery.”

    Charlie Turner - Editor-In-Chief, Top Gear

  • “Influence are the leading automotive PRs in the world”

    Steve Cropley - Editor-In-Chief, Autocar

We are

Brand Strategists

There are many automotive PR agencies in the world but what sets Influence apart is our brand strategy work. It gives our clients a clear strategic edge, defines their point of difference and allows them to consistently build their brand equity in the marketplace.

“Influence played a pivotal role in first defining and then building our Advanced Engineering brand”
Mike O’Driscoll, CEO Williams F1 Group

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We are

Global Brand Builders

It’s all about brand in the modern world. Clearly defining what you stand for and your point of difference and then creatively and consistently building that brand equity goes to the very heart of why Influence was founded. It runs like a stick of rock through everything we do.

We have helped our clients launch new brands, we’ve change perceptions of long-established brands and we’ve projected and built brand awareness and equity for our clients in global markets. It is what we do better than any of our competitors and nothing gives us greater satisfaction as a team.

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We are

Corporate Communicators

Most PR agencies are promoters but there is another side to the business, which is protection.  Influence has decades of experience in corporate communications and crisis PR. We have handled some of the biggest issues in our industry.  Our clients often say that some of our best work is what we keep out of the media.

Our view is simple. If you really understand how and when to promote, and how and when to protect – and you can do that successfully over time – then you can truly manage reputation.  There are limited case studies in this section as the work we do for our clients is often sensitive and we take client confidentiality very seriously. To talk to our dedicated team about your needs please contact our CEO directly

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We are

Content Creators

In the multi-media age content really is king. It’s a concept we embraced and pioneered in the automotive industry, utilising our in-house team of videographers, presenters, photographers and copywriters. We conceive, script, shoot, edit, distribute and socialise content for our clients, building their fame, scale and engagement across the world.

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We are

Beyond PR

We always strive to go beyond our pure PR brief to positively contribute and shape the overall strategy of our clients. Our huge experience and industry relationships enable us to advise clients on their strategy and introduce new business. Nothing gives us greater pleasure than connecting our clients for mutual benefit and integrating them into our network. That’s ultimately what we do and why we called the agency Influence.

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