The world’s leading premium automotive PR agency

and vehicle technology PR specialists

Over the last decade and a half, Influence Associates has established a reputation as the world’s leading premium automotive PR agency and vehicle technology PR specialists. Our sister agency, Influence Emobility became the world’s first and leading e-mobility PR agency.

As the world’s leading premium automotive PR agency, Influence Associates specialises in the high end of the global automotive industry, supercars and hypercars, premium EVs, collector cars, classic cars, automotive events and destinations as well as the related premium automotive design and lifestyle PR. Influence Associates is a pioneer and the automotive PR agency leader in the technologies transforming the automotive and wider commercial vehicle world – electrification and alternative fuels, autonomy and connectivity. We also have decades of experience as a motorsport PR agency in the premier global series such as Formula One, Formula E and sportscar racing.

Automotive PR agency

Influence has often been described as the best-connected automotive PR agency in the industry, giving our clients access to the top decision-makers, OEMS and opinion formers. Our senior leadership team uses a proven model to precisely define and build global brands, launch new  products and “cut through” to tell the stories of our clients more effectively than anyone else. Enabling growth, creating an aura of success and maximising enterprise value.

We are further differentiated from competitors through our brand consultancy work and the senior counsel we provide clients, often in terms of reputation management.

We are proud to represent a portfolio of over 100 clients located across the world from San Francisco to Shanghai and from Seoul to Stockholm. From the largest global corporations and super brands to specialist brands and start-ups. We cover both B2C and B2B briefs as we are absolute specialists and PR agency leaders in the premium and vehicle technology sectors.

Who we work with

What sets us apart

Influence has arguably the most experienced leadership team in the global automotive and vehicle technology sectors, providing clients with access to the best advice and direct access to key opinion formers in the global industry and media network:

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Superior writing talent

Nine award-winning journalists on the team and ex-editors of some of the world’s leading publications.

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Unrivalled global media network

Totally focused on KOLs – Global news, consumer, technology, business, lifestyle, HNWI, influencer, e-mobility, innovation and e-mobility

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Unique senior experience

Six directors with OEM board and C-suite experience in global communications.

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E-mobility and tech ecosystem

Working across the e-mobility and technology sectors to help drive the industry forward covering vertical integration, partnerships and supply chain from Fortune 500 to start-ups.

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Start-up to IPO comms experience

Adept at meeting the communications needs of businesses at every phase of their development. Delivering tailored programmes to target investors at seed funding, through series rounds to IPO and brand building beyond.

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Heritage since 2008

Founding clients in 2008 were Aston Martin, a NASDAQ listed lithium-ion battery start up and Norwegian EV company, which was the world’s best-selling EV. The agency has been at the forefront of Premium, EV and technology sector’s trajectory ever since.

What we do

We have a proven brand building model for companies and start-ups in the premium automotive and vehicle technology sectors. As market leader our specialised services enable your brand to “cut through” in an ever more crowded world:

Brand definition and key messaging
Key opinion former relationships
Global news distribution
Global media relations and editorial
Product launch strategy and execution

Brand building
Global comms
Lifestyle PR
B2C and B2B PR
Linkedin PR
Event PR
Speaking opportunities

Corporate communications
Reputation management
PR and Communications Strategy
Crisis comms
Senior counsel
Thought Leadership