Welcome to Influence
Influence, headquartered in London, encompasses two world-leading agencies, Influence Associates and Influence emobility. Both specialise in working in partnership with clients, frequently going beyond the PR brief to positively shape an overall business strategy.
Influence Associates was built to be the best premium automotive, technology, hyper and collector cars, and motorsport Pr and communications agency in the world.
Influence emobility is the world’s first communications consultancy entirely dedicated to emobility and the related technologies transforming our world.
Influence has often been described as the best-connected agency in the industry, giving our clients access to the top decision-makers and opinion formers. Our multi-talented team of experts uses a proven model to precisely define and build global brands, launch new products, protect reputations and “cut through”, telling stories more effectively than anyone else. However, for us there is no “one size fits all” solution, and every approach is completely tailored to the client, market and brief
We are further differentiated from competitors through our brand consultancy work and the senior counsel we provide clients, often in terms of reputation management. We are proud to represent a wide portfolio of clients from global corporations and household names to start-ups, specialist brands and individuals.
Founder, Stuart Dyble, has over 30 year’s experience, leading global communications for Aston Martin, Jaguar, Land Rover, Volvo and Ford of Europe and for XIX Entertainment in LA. He is joined on the leadership team by former global magazine editors and Board Directors of automotive manufacturers.
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“I don't usually give PR people the time of day, but Stuart Dyble is one of the few I rate and listen to.”
Jeremy Clarkson
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“Influence are some of the most talented PRs I have ever worked with. They bring flair and creativity, a good feel for premium brands and were always able to deliver better results than competitor brands, who invariably had much bigger budgets.”
Wolfgang Reitzle - Chairman of the Board, Continental AG
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“In an automotive landscape cluttered with mediocrity Influence Associates continue to stand out through their constant world-class creativity and delivery.”
Charlie Turner - Editor-In-Chief, Top Gear
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“Influence are the leading automotive PRs in the world”
Steve Cropley - Editor-In-Chief, Autocar
Brand Strategists
There are many automotive PR agencies in the world but what sets Influence apart is our brand strategy work. It gives our clients a clear strategic edge, defines their point of difference and allows them to consistently build their brand equity in the marketplace.
“Influence played a pivotal role in first defining and then building our Advanced Engineering brand”
Mike O’Driscoll, CEO Williams F1 Group
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Global Brand Builders
It’s all about brand in the modern world. Clearly defining what you stand for and your point of difference and then creatively and consistently building that brand equity goes to the very heart of why Influence was founded. It runs like a stick of rock through everything we do.
We have helped our clients launch new brands, we’ve change perceptions of long-established brands and we’ve projected and built brand awareness and equity for our clients in global markets. It is what we do better than any of our competitors and nothing gives us greater satisfaction as a team.
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Corporate Communicators
Most PR agencies are promoters but there is another side to the business, which is protection. Influence has decades of experience in corporate communications and crisis PR. We have handled some of the biggest issues in our industry. Our clients often say that some of our best work is what we keep out of the media.
Our view is simple. If you really understand how and when to promote, and how and when to protect – and you can do that successfully over time – then you can truly manage reputation. There are limited case studies in this section as the work we do for our clients is often sensitive and we take client confidentiality very seriously. To talk to our dedicated team about your needs please contact our CEO directly stuart@influenceassociates.com
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Content Creators
In the multi-media age content really is king. It’s a concept we embraced and pioneered in the automotive industry, utilising our in-house team of videographers, presenters, photographers and copywriters. We conceive, script, shoot, edit, distribute and socialise content for our clients, building their fame, scale and engagement across the world.
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Beyond PR
We always strive to go beyond our pure PR brief to positively contribute and shape the overall strategy of our clients. Our huge experience and industry relationships enable us to advise clients on their strategy and introduce new business. Nothing gives us greater pleasure than connecting our clients for mutual benefit and integrating them into our network. That’s ultimately what we do and why we called the agency Influence.