Briggs Automotive Company (BAC) has joined forces with iconic British institutions Rolls-Royce and the Royal Air Force to take part in ‘STARRSHIP’ – a social media project to inspire the next generation as part of the RAF’s 100th birthday celebrations.
STARRSHIP centres around the question: “How would Rolls-Royce and the RAF come together to build a mission to Mars?” The team is launching weekly videos on YouTube about STEM and space. The project engages 13-25 year olds with the world of science and technology. It’s inspired by the Royal Air Force, powered by Rolls-Royce – with BAC at its core.
BAC co-hosted the ‘Design a Mars Transport Vehicle’ competition for attendees at the Big Bang STEM Fair from 14-17 March at Birmingham’s NEC, where youngsters progressed through situations with the goal of designing and launching a spacecraft capable of making the journey from Earth to Mars to deal with a strange distress signal.
BAC showcased a bespoke liveried Mono supercar for the duration of the event, complete with STARRSHIP branding. The single-seater displays a singularity of purpose on design and true engineering excellence; it’s the realisation of a lifelong ambition to develop innovative vehicles that show what is possible when one challenges convention – making it a perfect fit for the project.
The thousands of youngsters at the NEC were captivated by the brilliance of Mono and engaged with the company’s senior designers to gain and insight into the intricacies of Mono and get ideas for their own Mars vehicles
STARRSHIP chose BAC to judge the Mars vehicle competition, assessing which entrant best captures the ethos of the RAF, Rolls-Royce and BAC while also thinking about the technical challenges of working on Mars.
The winner of the competition will be invited to visit the BAC factory in Liverpool, where they can see how Mono comes together and analyse the innovative technology that is present in each and every car. Alongside the BAC design team, the competition winner will enjoy the once-of-a-lifetime opportunity to begin developing their Mars vehicle.
BAC Co-Founder and Design Director, Ian Briggs, said: “We are absolutely delighted to be playing a part in STARRSHIP, which is a truly fantastic project that will encourage youngsters to have a great interest in the world of technology. Joining forces with the RAF and Rolls-Royce is an honour and makes up a hugely exciting trio of quintessentially British brands; together at the Big Bang STEM Fair, we inspired the next generation and gave them a project to savour. It was also great to introduce the youngsters to Mono at the show and welcome a new wave of Mono fans to the Briggs Automotive Company Family.”
BAC will go further on the road with the STARRSHIP project and will appear at further events alongside the RAF and Rolls-Royce, including the RAF Cosford Airshow and the Farnborough Airshow.
Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.
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