Event PR:

  • All-new historic motoring event from Classic & Sports Car magazine will be partnered by leading private bank EFG International.
  • EFG International is synonymous with sponsorship of global motoring events including the Le Mans Classic and Donington Historic Festival.
  • EFG International will feature prominently in all Classic and Sports Car – The London Show marketing, will be a key partner of the on-event VIP Club Lounge, VIP Breakfast Club and sole sponsor of one of the show’s main features.
  • Classic & Sports Car – The London Show will feature more than 300 of the world’s most prestigious classic cars from world-famous collectors and world-renowned classic car retailers.
  • Held at one of London’s most majestic venues, Alexandra Palace, the event will run from 30th October to 1st November.
  • Tickets on sale now at www.classicandsportscarshow.com

London, August 7th  

Classic & Sports Car – The London Show is proud to announce that one of the world’s leading private banks will partner this autumn’s inaugural event at Alexandra Palace on30th October to 1st November.

Synonymous with historic motoring and motor racing across the globe, EFG International already sponsors high-profile events including the Le Mans Classic, Dix Mille Tours, RAC Woodcote Trophy, Donington Historic Festival and Spa Classic. It will now be a key partner of Classic & Sports Car – The London Show.

Building on a longstanding association with Classic & Sports Car magazine, EFG International’s partnership with the Alexandra Palace show will see its branding feature prominently in all marketing material across all platforms including the show’s bespoke website, www.classicandsportscarshow.com.

At Alexandra Palace, EFG International will be a key partner of the VIP Club Lounge – which runs for the duration of the show – and exclusively present the VIP Breakfast Club on Friday 30th October. EFG International will also be the sole supporter of one of the show’s three main features.

One of these has already been announced: Classic & Sports Car’s global poll to find the Best British Car ever. Contenders for the crown, and the overall winner, will be on display at the show. The two other main features are a closely guarded secret and will be announced in the coming months.

Collectively, Classic & Sports Car – The London Show will feature more than 300 of the world’s most prestigious classic cars from world-famous collectors and world-renowned classic car retailers. Reflecting London’s place at the centre of the global classic car community, the show has been timed to coincide with all of the key motoring events in the capital – The Bonhams London to Brighton Veteran Car Run (an event also sponsored by EFG International), Regent Street Motor Show and Bonhams Veteran Car Auction – when London is a magnet for enthusiasts from across the world.

“I’m very proud to have EFG International as one of our key event partners at Classic & Sports Car – The London Show,” said Classic & Sports Car magazine group editor, James Elliott. “You only have to look at the roster of high-profile historic motoring events that EFG International sponsors to know that it understands classic cars and the classic car scene like few others.”

“EFG International is delighted to partner with Classic & Sports Car magazine at its inaugural London Show,” said Keith Gapp, Head of Strategy and Marketing, EFG International. “Many of our clients and employees are collectors, drivers, or simply admirers of classic cars and we have been an active supporter of historic motoring events for a good number of years now.

“With content curated by the experts behind the world’s biggest-selling classic car magazine, a magnificent location in Alexandra Palace and timing that coincides with so many other key motoring events in London, Classic & Sports Car – The London Show will be a must-attend for enthusiasts the world over. We relish the ability this event will afford us to meet with old friends as well as new people united by a passion for historic cars.”

Tickets for Classic & Sports Car – The London Show are now on sale, visit www.classicandsportscarshow.com or call 08445 811275 to book yours.

 

Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.