{"id":3265,"date":"2017-01-09T10:16:27","date_gmt":"2017-01-09T10:16:27","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=3265"},"modified":"2017-02-23T09:53:35","modified_gmt":"2017-02-23T09:53:35","slug":"bac-celebra-un-ano-historico","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/es\/bac-celebra-un-ano-historico\/","title":{"rendered":"BAC celebra un a\u00f1o hist\u00f3rico"},"content":{"rendered":"

Por Karen Marshall<\/p>\n

Relaciones p\u00fablicas en el sector de la automoci\u00f3n, Empresa de automoci\u00f3n Briggs<\/a> (BAC) celebra un 2016 revolucionario, ya que el fabricante con sede en Liverpool ha disfrutado de un a\u00f1o incre\u00edblemente fruct\u00edfero en los cuatro rincones del planeta.<\/p>\n

BAC es la empresa que est\u00e1 detr\u00e1s del superdeportivo \u00fanico en su especie Mono, que ha crecido con fuerza desde su lanzamiento en 2011. Y en los \u00faltimos 12 meses ha despegado con una serie de primicias mundiales.<\/p>\n

En verano, en la Goodwood<\/a> Festival of Speed, BAC present\u00f3 un nuevo producto innovador para su Mono: las llantas h\u00edbridas de carbono compuesto. Estas ruedas tipificaron el enfoque de la empresa hacia las nuevas tecnolog\u00edas, al igual que la revelaci\u00f3n de su uso del grafeno apenas dos meses despu\u00e9s.<\/p>\n

BAC fue el primer fabricante del mundo en desarrollar un coche con paneles que incorporan grafeno -un material innovador y ligero- en los pasos de rueda traseros.<\/p>\n

Esta primicia mundial le vali\u00f3 a BAC una audiencia con Sus Altezas Reales, el Pr\u00edncipe Guillermo y Kate Middleton. En el Instituto Nacional de Grafeno (NGI) de la Universidad de Manchester, el Duque de Cambridge prob\u00f3 el Mono en todo su esplendor e incluso se subi\u00f3 a la cabina antes de calificar el coche de \"incre\u00edble\".<\/p>\n

El Mono siempre se ha ajustado para ser lo m\u00e1s ligero posible, y su diminuta masa de 580 kg permite una asombrosa relaci\u00f3n peso-potencia de 525 CV por tonelada. Gracias a esta inmensa potencia, el supercoche brit\u00e1nico a medida ha sido capaz de superar a algunos de los coches m\u00e1s r\u00e1pidos del sector en la pista en 2016.<\/p>\n

A finales de a\u00f1o, Revista evo<\/a> llev\u00f3 el Mono al circuito costero de Anglesey para enfrentarlo a McLaren P1 y 675LT, Ferrari 458 Speciale y Porsche 918 Spyder y 911 GT3 RS en su serie de v\u00eddeos Leaderboard.<\/p>\n

Pero el Mono se deshizo de todos ellos e incluso super\u00f3 al McLaren P1 GTR de competici\u00f3n, que hab\u00eda establecido el list\u00f3n en 1:08.70 poco antes de que el Mono saliera a la pista.<\/p>\n

El supercoche de BAC super\u00f3 a su compatriota por un segundo y con neum\u00e1ticos homologados para carretera, convirti\u00e9ndose en plusmarquista mundial e icono del ritmo.<\/p>\n

Y como el P1 GTR cuesta la friolera de 2 millones de libras esterlinas, el logro de BAC fue una cruda demostraci\u00f3n de c\u00f3mo obtener la mejor relaci\u00f3n calidad-precio de un supercoche.<\/p>\n

\"\"<\/p>\n

Tal brillantez tampoco pas\u00f3 desapercibida, ya que la haza\u00f1a del Mono salt\u00f3 a los titulares de todo el mundo. Los medios de comunicaci\u00f3n quedaron asombrados por el margen del triunfo del Mono, que deb\u00eda mucho a la continua b\u00fasqueda de la excelencia por parte del equipo.<\/p>\n

Dicho equipo tambi\u00e9n disfrut\u00f3 de su buena dosis de gloria en 2016, al obtener el reconocimiento del sector en los premios anuales de la Northern Automotive Alliance (NAA). BAC se impuso a una competencia de alto nivel y se alz\u00f3 con los premios a la Excelencia Log\u00edstica y al Comercio Internacional en el evento celebrado en Manchester.<\/p>\n

El premio al Comercio Internacional reconoci\u00f3 lo mucho que BAC ha hecho por la exportaci\u00f3n brit\u00e1nica, habiendo enviado la Mono a nada menos que 30 pa\u00edses desde su lanzamiento. La empresa a\u00f1adi\u00f3 varios territorios nuevos a su lista en 2016, como las Islas del Canal, la Isla de Man, B\u00e9lgica, Alemania y Polonia.<\/p>\n

Adem\u00e1s, BAC abri\u00f3 otros concesionarios franquiciados fuera del Reino Unido, incluidos tres en los Estados Unidos de Am\u00e9rica y otro en Taiw\u00e1n. BAC Hong Kong ya distribuye a Hong Kong, China y Taiw\u00e1n, y BAC renov\u00f3 el contrato del concesionario por dos a\u00f1os m\u00e1s.<\/p>\n

\"\"<\/p>\n

Adem\u00e1s del doblete de la NAA, BAC tambi\u00e9n se llev\u00f3 a casa el premio Best for Selfish Sundays en TopGear<\/a> de la revista Best Cars in the World, un galard\u00f3n que premia a un coche que se centra en el conductor y que se disfruta al m\u00e1ximo en carretera.<\/p>\n

Neill Briggs, cofundador y director de desarrollo de productos de BAC, ha declarado: \"Ha sido un a\u00f1o monumental para BAC y para todos los asociados a la marca. La Mono se ha convertido en un producto verdaderamente global y no dejamos de abrir nuevos territorios y descubrir nuevos fans.<\/p>\n

\"Ganar premios tanto por nuestra excelencia t\u00e9cnica e innovaci\u00f3n como por la brillantez del Mono en la carretera demuestra lo extraordinarios que son nuestro personal y nuestra cadena de suministro. Tambi\u00e9n estamos muy agradecidos a nuestros socios y, por supuesto, a nuestros clientes, que son el alma de BAC y sienten una gran pasi\u00f3n por el Mono.<\/p>\n

\"El a\u00f1o que viene ser\u00e1 igual de emocionante para todos nosotros. Habr\u00e1 nuevos r\u00e9cords que batir, nuevos territorios en los que entrar y, esperemos, a\u00fan m\u00e1s premios que ganar\".<\/p>\n

Asociados de influencia<\/a> son l\u00edderes mundiales en RRPP de automoci\u00f3n, RRPP de deportes de motor y RRPP de coches cl\u00e1sicos, estrategia y creaci\u00f3n de marcas, RRPP y comunicaciones.<\/p>","protected":false},"excerpt":{"rendered":"

Por Karen Marshall Automotive PR - En las noticias de Relaciones P\u00fablicas de Automoci\u00f3n, Briggs Automotive Company (BAC) est\u00e1 celebrando un 2016 innovador, ya que el fabricante con sede en Liverpool ha disfrutado de un a\u00f1o incre\u00edblemente fruct\u00edfero en las cuatro esquinas del globo....<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nBAC Celebrates Landmark Year - Influence Associates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/es\/bac-celebra-un-ano-historico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAC Celebrates Landmark Year - 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