{"id":4290,"date":"2017-10-18T09:41:08","date_gmt":"2017-10-18T08:41:08","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=4290"},"modified":"2019-12-05T16:15:16","modified_gmt":"2019-12-05T16:15:16","slug":"los-britanicos-no-tienen-ni-idea-de-tecnologia","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/es\/los-britanicos-no-tienen-ni-idea-de-tecnologia\/","title":{"rendered":"Los brit\u00e1nicos no tienen ni idea de tecnolog\u00eda"},"content":{"rendered":"

por Fabien Roth<\/em><\/p>\n

Los brit\u00e1nicos gastan miles de millones de libras al a\u00f1o* en tecnolog\u00eda con funciones y caracter\u00edsticas que nunca utilizan, ya que el adulto brit\u00e1nico medio admite utilizar menos del 60% de los ajustes disponibles en sus aparatos con regularidad y casi uno de cada diez utiliza menos del 10%*.<\/p>\n

La encuesta, realizada entre 2.000 adultos brit\u00e1nicos por la marca de coches Dacia<\/a>Tambi\u00e9n se ha descubierto que m\u00e1s de un tercio de los encuestados se\u00f1alan los smartphones como el aparato con menos funciones, ya que utilizan menos de la mitad de las opciones disponibles.<\/p>\n

Con 84% de la poblaci\u00f3n que cree que los aparatos se han vuelto demasiado complicados, no es de extra\u00f1ar que casi el 60% deje la tecnolog\u00eda en uno o dos modos en lugar de experimentar con todas las opciones disponibles.<\/p>\n

\"Relaciones<\/p>\n

Esta complejidad tambi\u00e9n se traduce en que uno de cada cinco brit\u00e1nicos posee tres o m\u00e1s aparatos de cocina que no utiliza nunca, seis de cada diez no sabe c\u00f3mo funciona su lavadora y el 15% de los compradores confusos ha devuelto un aparato tecnol\u00f3gico porque era demasiado dif\u00edcil de usar.<\/p>\n

Casi un tercio de los encuestados ha comprado alguna tecnolog\u00eda interesante, como un dron o un casco de realidad virtual, que se ha quedado guardada tras los primeros usos. De ellos, el 55% cree que se est\u00e1 perdiendo buenas experiencias por no saber c\u00f3mo funciona realmente su tecnolog\u00eda.<\/p>\n

La mitad de los brit\u00e1nicos dicen que no tienen tiempo para aprender c\u00f3mo funciona todo correctamente y una cuarta parte piensa que mientras haga todo aquello para lo que lo necesitan, son felices.<\/p>\n

Louise O'Sullivan, Directora de Dacia Reino Unido, ha declarado: \"Se supon\u00eda que la llegada de aparatos y tecnolog\u00eda a nuestras vidas iba a hacernos la vida m\u00e1s f\u00e1cil, pero nuestra encuesta ha demostrado que millones de personas ni siquiera utilizan la mitad de las funciones que ofrece su tecnolog\u00eda, lo que nos hace cuestionarnos qu\u00e9 beneficio est\u00e1 obteniendo el usuario.\"<\/p>\n

Cuando se trata de sus coches, los brit\u00e1nicos s\u00f3lo utilizan dos tercios de los ajustes disponibles y la misma cantidad dijo que no entienden todos los s\u00edmbolos en su tablero de instrumentos, y una d\u00e9cima parte admiti\u00f3 que apenas saben lo que significa alguno.<\/p>\n

\"Relaciones<\/p>\n

contin\u00faa Louise: \"Hay mucho que decir a favor de la simplicidad en los aparatos, cosas que tienen unas pocas funciones y las realizan bien.<\/p>\n

\"En Dacia creemos en ofrecer todo lo que necesitas y nada m\u00e1s, con un enfoque continuo en el buen valor: es la forma en que siempre hemos hecho las cosas. Lo sencillo es lo inteligente, pero tambi\u00e9n creemos que si a\u00f1adir tecnolog\u00eda supone un beneficio para el usuario, entonces merece la pena hacerlo, siempre que se consiga el equilibrio adecuado y siga siendo \u00fatil, en lugar de pagar por complementos demasiado complicados que realmente no son necesarios.\"<\/p>\n

Y concluy\u00f3: \"En Dacia no hacemos tecnolog\u00eda in\u00fatil, y creemos que esta encuesta demuestra que hemos dado en el clavo. Nos enorgullecemos de dar a nuestros clientes justo lo que necesitan, y de hacerlo muy bien\".<\/p>\n

Asociados de influencia<\/a>\u00a0son l\u00edderes mundiales en Relaciones P\u00fablicas de Automoci\u00f3n \/ Atuo, Motorsport PR, Auto Tech PR y Classic Car PR, as\u00ed como en estrategia y construcci\u00f3n de marcas, relaciones p\u00fablicas y comunicaci\u00f3n.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

por Fabien Roth Los brit\u00e1nicos gastan miles de millones de libras al a\u00f1o* en tecnolog\u00eda con funciones y caracter\u00edsticas que nunca utilizan, ya que el adulto medio brit\u00e1nico admite utilizar menos del 60% de...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4290","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nBrits Clueless About Tech - Influence Associates<\/title>\n<meta name=\"description\" content=\"Dacia conducted survey and found that Brits are spending billions of pounds a year* on technology with functions and features that they never use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/es\/los-britanicos-no-tienen-ni-idea-de-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brits Clueless About Tech - 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