{"id":5921,"date":"2018-10-31T13:45:10","date_gmt":"2018-10-31T13:45:10","guid":{"rendered":"https:\/\/influenceassociates.com\/?p=5921"},"modified":"2019-02-01T11:57:12","modified_gmt":"2019-02-01T11:57:12","slug":"la-nueva-marca-de-coches-para-un-mundo-que-no-quiere-uno","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/es\/la-nueva-marca-de-coches-para-un-mundo-que-no-quiere-uno\/","title":{"rendered":"La nueva marca de coches para un mundo que no quiere uno..."},"content":{"rendered":"<h3 class=\"reader-article-header__title t-40 t-black t-normal pv4\" dir=\"ltr\" style=\"text-align: center;\">La nueva marca de coches para un mundo que no quiere uno...<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5922\" title=\"Alain Visser - La nueva marca de coches para un mundo que no quiere uno...\" src=\"https:\/\/influenceassociates.com\/wordpress-cms\/wp-content\/uploads\/2018\/10\/0.jpg\" alt=\"Alain Visser - La nueva marca de coches para un mundo que no quiere uno...\" width=\"348\" height=\"301\" \/><\/p>\n<h3>El nacimiento de una marca<\/h3>\n<p>Cuando le pregunt\u00e9 a mi hijo qu\u00e9 coche quer\u00eda para su 18 cumplea\u00f1os, se qued\u00f3 inm\u00f3vil y me mir\u00f3 con una expresi\u00f3n de dolor en la cara. \"\u00bfQu\u00e9 me est\u00e1s preguntando? \u00a1No quiero un coche! \u00bfD\u00f3nde lo aparcar\u00eda? \u00bfD\u00f3nde voy a repararlo? Si necesito transporte, lo encontrar\u00e9 de un modo u otro m\u00e1s f\u00e1cil\". Forma parte de un club exclusivo. Un club exigente. Un club mimado con un mundo floreciente lleno de productos de calidad. Es un Millennial.<\/p>\n<p>Esta generaci\u00f3n no compra coches como las anteriores. Quieren marcas de moda. Quieren facilidad y servicio ya. Vi un estudio de la Universidad de Cambridge entre licenciados sobre qu\u00e9 figuraba en su lista de las 10 cosas que m\u00e1s quieren conseguir en la vida. Durante una \u00e9poca, un coche ha ocupado un lugar de honor cerca de la cima. Pero, en los \u00faltimos a\u00f1os, un coche ni siquiera se ha registrado. Ya ni siquiera est\u00e1 entre los 10 primeros. La \u00fanica reacci\u00f3n a la que se ha comprometido el mundo del autom\u00f3vil es simplemente hacer coches mejores. El problema es que la gente no quiere coches mejores. Quieren una oferta de movilidad m\u00e1s inteligente.<\/p>\n<h4>\u00bfPor qu\u00e9 hemos fundado Lynk &amp; Co?<\/h4>\n<p>Hemos sido bendecidos con un mundo lleno de opciones, marcas geniales y buenos coches. Entonces, \u00bfpor qu\u00e9 hemos creado Lynk &amp; Co? Vimos una necesidad, una necesidad de movilidad y una forma de ofrecerla de una manera totalmente diferente. Lynk &amp; Co no es una empresa de coches. Queremos ofrecer movilidad y eso es lo que deben ser las nuevas marcas. No puede ser otra versi\u00f3n de algo que ya existe. Tiene que ser algo que casi reinvente una industria. No hay m\u00e1s que ver lo que ha ocurrido en otras industrias. Spotify en la industria musical, Netflix en la industria cinematogr\u00e1fica, Uber en la industria del taxi, Airbnb en la industria hotelera. Todos ofrecen un producto similar, pero de una forma completamente diferente, moderna y transparente.<\/p>\n<p>La g\u00e9nesis de la construcci\u00f3n de nuestra marca fue empezar por el cliente en primer lugar, en lugar del coche. La generaci\u00f3n del milenio es el grupo de consumidores de mayor crecimiento en el mundo. Curiosamente, ese crecimiento es el mismo en Asia, Estados Unidos y Europa. Se trata de un grupo que funciona de forma diferente en todo el mundo. Tuvimos la incre\u00edble oportunidad de satisfacer una mentalidad. Un grupo que exige inmediatez, facilidad de uso, sostenibilidad y, lo que es m\u00e1s importante, un aspecto atractivo.<\/p>\n<h4>Generaci\u00f3n del milenio<\/h4>\n<p>Esta nueva generaci\u00f3n no quiere coches, y menos una nueva empresa automovil\u00edstica. Quieren movilidad c\u00f3moda y sostenible, y la quieren envuelta en una marca cool. Los modelos tradicionales no sintonizan con este grupo de consumidores. No quieren gastarse veinte mil d\u00f3lares o m\u00e1s en un coche. Tampoco quieren gastarse quinientos d\u00f3lares al mes para comprometerse durante los pr\u00f3ximos 12\/24\/36 meses. Saben que pueden gastarse trescientos d\u00f3lares este mes, pero no quieren comprometerse ni saber qu\u00e9 van a hacer el mes que viene. El mundo es m\u00e1s abierto que nunca. El cliente de hoy quiere tener libertad para dejarse caer y explorar sin constricciones de un mes o una semana a otra.<\/p>\n<p>El deseo de interacci\u00f3n y exploraci\u00f3n es insaciable. Estoy muy orgulloso de que Lynk &amp; Co pueda ofrecer ahora a mi hijo y a otros urbanitas una movilidad m\u00e1s sencilla, inteligente y compartible. El mundo es realmente tuyo y a tu manera.<\/p>\n<p>\u00bfQuiere saber m\u00e1s sobre nosotros? Visite\u00a0<a href=\"https:\/\/lynkco.com\/\" target=\"_blank\" rel=\"nofollow noopener\">lynkco.com<\/a><\/p>\n<p>De Lynk &amp; Co's, Alain Visser's <a href=\"https:\/\/www.linkedin.com\/pulse\/new-car-brand-world-doesnt-want-one-alain-visser\/\" target=\"_blank\" rel=\"noopener\">primera entrada en el blog<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La nueva marca de coches para un mundo que no quiere uno... El nacimiento de una marca Cuando le pregunt\u00e9 a mi hijo qu\u00e9 coche quer\u00eda para su 18 cumplea\u00f1os, se qued\u00f3 inm\u00f3vil y mir\u00f3...<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5921","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new car brand for a world that doesn\u2019t want one... - Influence Associates<\/title>\n<meta name=\"description\" content=\"Lynk &amp; Co&#039;s Alain Visser&#039;s first Linkedin blog piece - The new car brand for a world that doesn\u2019t want one... millennial market explained\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/es\/la-nueva-marca-de-coches-para-un-mundo-que-no-quiere-uno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new car brand for a world that doesn\u2019t want one... - Influence Associates\" \/>\n<meta property=\"og:description\" content=\"Lynk &amp; 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