Ic\u00f4nes de la route<\/em> se prom\u00e8nent dans la capitale, passant devant certains de ses monuments les plus c\u00e9l\u00e8bres et s'attirant les regards \u00e9tonn\u00e9s des automobilistes aux feux rouges. L'histoire se termine par le rassemblement des voitures dans les nouveaux locaux d'Hexagon, au nord de Londres. Tous les \u00e9l\u00e9ments classiques \u00e0 l'\u00e9cran ont \u00e9t\u00e9 fournis par Hexagon, tandis que des techniques de post-production de pointe ont \u00e9t\u00e9 employ\u00e9es pour retirer minutieusement les conducteurs, de sorte que les voitures semblent se d\u00e9placer d'elles-m\u00eames.<\/p>\nLe film a \u00e9t\u00e9 produit pour c\u00e9l\u00e9brer le d\u00e9but des 12 mois peut-\u00eatre les plus importants et les plus ambitieux des 53 ans d'histoire d'Hexagon. Les travaux de construction d'un nouveau showroom phare \u00e0 Great North Road, East Finchley, ont d\u00e9j\u00e0 commenc\u00e9. Baptis\u00e9 \"The Hexagon\", il r\u00e9unira des voitures classiques et un style de vie luxueux comme nulle part ailleurs \u00e0 Londres.<\/p>\n
Outre un espace pouvant accueillir 40 voitures classiques et modernes et une concession Lotus (Hexagon est le concessionnaire officiel de Lotus \u00e0 Londres), l'Hexagone proposera bien d'autres choses encore. Il y aura un restaurant dirig\u00e9 par un chef \u00e9toil\u00e9, un caf\u00e9-bar, une galerie d'art moderne et un magasin de d\u00e9tail pour hommes. Chaque \u00e9l\u00e9ment du nouveau showroom a \u00e9t\u00e9 soigneusement choisi pour repr\u00e9senter ce qui se fait de mieux dans son domaine, cr\u00e9ant ainsi un environnement accueillant et dynamique qui sera une v\u00e9ritable destination pour tous, et pas seulement pour les passionn\u00e9s d'automobile.<\/p>\n
L'Hexagone sera le fleuron de l'entreprise, tandis que la salle d'exposition de South Kensington mews continuera \u00e0 fonctionner \u00e0 c\u00f4t\u00e9, proposant les plus belles voitures classiques et les nouveaux mod\u00e8les Lotus.<\/p>\n
Paul Michaels, pr\u00e9sident d'Hexagon, a d\u00e9clar\u00e9 : \"J'ai cr\u00e9\u00e9 Hexagon dans un petit immeuble de Belsize Park en 1963 : \"J'ai cr\u00e9\u00e9 Hexagon dans un petit immeuble de Belsize Park en 1963 et nous avons connu des ann\u00e9es incroyables depuis, notamment en dirigeant une \u00e9quipe priv\u00e9e de F1 dans les ann\u00e9es soixante-dix. Mais l'ann\u00e9e 2016 s'annonce comme l'une des plus remarquables \u00e0 ce jour.<\/p>\n
\"Nous avons command\u00e9 Ic\u00f4nes de la route<\/em> parce que nous voulions c\u00e9l\u00e9brer les voitures classiques comme personne ne l'avait fait auparavant. Le film est centr\u00e9 sur les voitures, et non sur leur conducteur. Il s'agit d'une histoire amusante sur les relations entre les voitures, qui, nous l'esp\u00e9rons, plaira \u00e0 tout le monde.<\/p>\n\"Nous voulions aussi faire quelque chose d'exceptionnel et d'inhabituel, quelque chose qui montrerait \u00e0 quel point nous sommes s\u00e9rieux et ambitieux. C'est exactement ce que nous pr\u00e9voyons pour l'Hexagone - je ne pense pas que quelqu'un ait jamais fait quelque chose de semblable auparavant. Il s'agira d'une v\u00e9ritable destination et d'une v\u00e9ritable exp\u00e9rience de vie, un endroit o\u00f9 l'on pourra d\u00e9guster le meilleur caf\u00e9, la meilleure nourriture et s'adonner \u00e0 son amour des plus belles voitures.<\/p>\n
Tous les d\u00e9tails concernant l'Hexagone seront communiqu\u00e9s dans les mois \u00e0 venir.<\/p>\n
<\/p>\n
Influence Associates a \u00e9t\u00e9 cr\u00e9\u00e9e pour \u00eatre la meilleure agence de relations publiques dans le domaine de l'automobile, du sport automobile et des voitures de collection au monde. Avec l'\u00e9quipe de direction la plus exp\u00e9riment\u00e9e du secteur des relations publiques automobiles, nous sommes parfaitement plac\u00e9s pour fournir un service de premier ordre \u00e0 notre portefeuille de clients de premier ordre.<\/p>\n
Nous sommes des cr\u00e9ateurs de marque, des cr\u00e9ateurs de contenu, des gestionnaires de r\u00e9putation et des strat\u00e8ges. Avec une \u00e9quipe d'anciens directeurs g\u00e9n\u00e9raux, de directeurs des relations publiques internationales et de r\u00e9dacteurs en chef de magazines nationaux, nous allons au-del\u00e0 des relations publiques pour aider \u00e0 fa\u00e7onner la strat\u00e9gie commerciale globale de tous nos clients.<\/p>","protected":false},"excerpt":{"rendered":"
Classic Car PR : Hexagon, l'un des principaux concessionnaires automobiles de Londres, a produit un court-m\u00e9trage \u00e0 ne pas manquer, qui pr\u00e9sente plus de 20 millions de livres sterling de voitures classiques rares. Intitul\u00e9 \"Ic\u00f4nes de la route\", il met en sc\u00e8ne une pl\u00e9thore de machines de r\u00eave, dont une Aston...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1842","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\n
Stunning film of rare classics worth \u00a320m - Influence Associates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/un-film-exceptionnel-de-classiques-rares-dune-valeur-de-20-millions-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stunning film of rare classics worth \u00a320m - Influence Associates\" \/>\n<meta property=\"og:description\" content=\"Classic Car PR: Leading London car dealer Hexagon has produced a must-see short film featuring more than \u00a320m-worth of rare classics Called \u2018Icons of the Road\u2019, it stars a plethora of dream machines, including an Aston…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/influenceassociates.com\/fr\/un-film-exceptionnel-de-classiques-rares-dune-valeur-de-20-millions-deuros\/\" \/>\n<meta property=\"og:site_name\" content=\"Influence Associates\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-04T09:52:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-06T14:11:00+00:00\" \/>\n<meta name=\"author\" content=\"Influence iNews Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InfluenceComms\" \/>\n<meta name=\"twitter:site\" content=\"@InfluenceComms\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Influence iNews Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/influenceassociates.com\\\/stunning-film-of-rare-classics-worth-20m\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/influenceassociates.com\\\/stunning-film-of-rare-classics-worth-20m\\\/\"},\"author\":{\"name\":\"Influence iNews Team\",\"@id\":\"https:\\\/\\\/influenceassociates.com\\\/#\\\/schema\\\/person\\\/12578eb426032924a60797cb1629f68b\"},\"headline\":\"Stunning film of rare classics worth \u00a320m\",\"datePublished\":\"2016-02-04T09:52:53+00:00\",\"dateModified\":\"2016-05-06T14:11:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/influenceassociates.com\\\/stunning-film-of-rare-classics-worth-20m\\\/\"},\"wordCount\":758,\"articleSection\":[\"Uncategorised\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/influenceassociates.com\\\/stunning-film-of-rare-classics-worth-20m\\\/\",\"url\":\"https:\\\/\\\/influenceassociates.com\\\/stunning-film-of-rare-classics-worth-20m\\\/\",\"name\":\"Stunning film of rare classics worth \u00a320m - 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