{"id":3265,"date":"2017-01-09T10:16:27","date_gmt":"2017-01-09T10:16:27","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=3265"},"modified":"2017-02-23T09:53:35","modified_gmt":"2017-02-23T09:53:35","slug":"le-bac-fete-une-annee-charniere","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/le-bac-fete-une-annee-charniere\/","title":{"rendered":"Le BAC c\u00e9l\u00e8bre une ann\u00e9e charni\u00e8re"},"content":{"rendered":"

Par Karen Marshall<\/p>\n

Automotive PR - Dans l'actualit\u00e9 des relations publiques dans le secteur automobile, Briggs Automotive Company<\/a> (BAC) c\u00e9l\u00e8bre une ann\u00e9e 2016 sans pr\u00e9c\u00e9dent, le fabricant bas\u00e9 \u00e0 Liverpool ayant connu une ann\u00e9e incroyablement fructueuse aux quatre coins du monde.<\/p>\n

BAC est la soci\u00e9t\u00e9 \u00e0 l'origine de la supercar Mono, unique en son genre, qui n'a cess\u00e9 de prendre de l'ampleur depuis son lancement en 2011. Au cours des 12 derniers mois, elle a v\u00e9ritablement pris son envol avec une s\u00e9rie de premi\u00e8res mondiales.<\/p>\n

L'\u00e9t\u00e9 dernier, \u00e0 l'occasion de la Goodwood<\/a> Festival of Speed, BAC a pr\u00e9sent\u00e9 un nouveau produit innovant pour sa Mono : des roues hybrides en carbone-composite. Ces roues caract\u00e9risent l'approche de l'entreprise en mati\u00e8re de nouvelles technologies, tout comme la r\u00e9v\u00e9lation de son utilisation du graph\u00e8ne deux mois plus tard.<\/p>\n

BAC a \u00e9t\u00e9 le premier constructeur au monde \u00e0 d\u00e9velopper une voiture dot\u00e9e de panneaux incorporant du graph\u00e8ne - un mat\u00e9riau innovant et l\u00e9ger - sur les passages de roue arri\u00e8re.<\/p>\n

Cette premi\u00e8re mondiale a valu \u00e0 BAC une audience avec Leurs Altesses Royales le Prince William et Kate Middleton. Au National Graphene Institute (NGI) de l'universit\u00e9 de Manchester, le duc de Cambridge a go\u00fbt\u00e9 \u00e0 la Mono dans toute sa splendeur et a m\u00eame pris place dans le cockpit avant de qualifier la voiture d'\"incroyable\".<\/p>\n

La Mono est toujours peaufin\u00e9e pour \u00eatre aussi l\u00e9g\u00e8re que possible, et sa masse r\u00e9duite de 580 kg permet un rapport poids\/puissance stup\u00e9fiant de 525 ch par tonne. Gr\u00e2ce \u00e0 cette immense puissance, la supercar britannique sur mesure a \u00e9t\u00e9 en mesure de renverser certaines des voitures les plus rapides du secteur sur la piste en 2016.<\/p>\n

En fin d'ann\u00e9e, Magazine evo<\/a> a emmen\u00e9 la Mono sur le circuit c\u00f4tier d'Anglesey pour la confronter aux P1 et 675LT de McLaren, \u00e0 la Ferrari 458 Speciale et aux 918 Spyder et 911 GT3 RS de Porsche dans sa s\u00e9rie de vid\u00e9os Leaderboard.<\/p>\n

Mais la Mono a repouss\u00e9 tous ces obstacles et a m\u00eame pris le dessus sur la McLaren P1 GTR, chauss\u00e9e de pneus slicks sp\u00e9cifiques \u00e0 la course, qui avait plac\u00e9 la barre \u00e0 1:08,70 peu avant que la Mono ne prenne la piste.<\/p>\n

La supercar de BAC a d\u00e9pass\u00e9 son compatriote britannique d'une seconde enti\u00e8re, sur des pneus homologu\u00e9s pour la route, et est devenue d\u00e9tentrice du record du monde et ic\u00f4ne de la vitesse.<\/p>\n

Et comme la P1 GTR co\u00fbte la somme astronomique de 2 millions de livres sterling, l'exploit de BAC a \u00e9t\u00e9 une d\u00e9monstration flagrante de l'optimisation du rapport qualit\u00e9-prix d'une supercar.<\/p>\n

\"\"<\/p>\n

Cette brillance n'est pas pass\u00e9e inaper\u00e7ue non plus, puisque l'exploit du Mono a fait la une des journaux du monde entier. Les m\u00e9dias ont \u00e9t\u00e9 stup\u00e9faits par l'ampleur du triomphe du Mono, qui doit beaucoup \u00e0 la qu\u00eate permanente d'excellence de l'\u00e9quipe.<\/p>\n

L'\u00e9quipe de Said a \u00e9galement connu sa part de gloire en 2016, en obtenant la reconnaissance de l'industrie lors des prix annuels de la Northern Automotive Alliance (NAA). BAC a pris le dessus sur une concurrence de haut niveau en remportant les prix de l'excellence logistique et du commerce international lors de l'\u00e9v\u00e9nement qui s'est d\u00e9roul\u00e9 \u00e0 Manchester.<\/p>\n

Le prix du commerce international a reconnu \u00e0 quel point BAC a contribu\u00e9 \u00e0 l'exportation britannique, en exp\u00e9diant le Mono dans pas moins de 30 pays depuis son lancement. L'entreprise a ajout\u00e9 plusieurs nouveaux territoires \u00e0 sa liste en 2016, notamment les \u00eeles Anglo-Normandes, l'\u00eele de Man, la Belgique, l'Allemagne et la Pologne.<\/p>\n

En outre, BAC a ouvert d'autres concessions franchis\u00e9es en dehors du Royaume-Uni, dont trois aux \u00c9tats-Unis d'Am\u00e9rique et une autre \u00e0 Ta\u00efwan. BAC Hong Kong distribue d\u00e9j\u00e0 \u00e0 Hong Kong, en Chine et \u00e0 Ta\u00efwan, et BAC a renouvel\u00e9 le contrat du concessionnaire pour deux ann\u00e9es suppl\u00e9mentaires.<\/p>\n

\"\"<\/p>\n

Outre le doubl\u00e9 NAA, BAC a \u00e9galement remport\u00e9 le prix Best for Selfish Sundays (meilleur pour les dimanches \u00e9go\u00efstes) dans les cat\u00e9gories suivantes TopGear<\/a> Ce prix est d\u00e9cern\u00e9 \u00e0 une voiture qui est enti\u00e8rement tourn\u00e9e vers son conducteur et qui est tout \u00e0 fait agr\u00e9able \u00e0 conduire sur la route.<\/p>\n

Neill Briggs, cofondateur de BAC et directeur du d\u00e9veloppement des produits, a d\u00e9clar\u00e9 : \"Ce fut une ann\u00e9e monumentale pour BAC et tous ceux qui sont associ\u00e9s \u00e0 la marque : \"Ce fut une ann\u00e9e monumentale pour BAC et tous ceux qui sont associ\u00e9s \u00e0 la marque. Le Mono est devenu un produit v\u00e9ritablement mondial et nous ne cessons de conqu\u00e9rir de nouveaux territoires et de d\u00e9couvrir de nouveaux fans.<\/p>\n

\"Remporter des prix \u00e0 la fois pour notre excellence technique et notre innovation, ainsi que pour l'\u00e9clat du Mono sur la route, montre \u00e0 quel point notre personnel et notre cha\u00eene d'approvisionnement sont extraordinaires. Nous sommes \u00e9galement tr\u00e8s reconnaissants \u00e0 nos partenaires et, bien s\u00fbr, \u00e0 nos clients, qui sont le c\u0153ur m\u00eame de la BAC et qui sont si passionn\u00e9s par le Mono.<\/p>\n

\"L'ann\u00e9e prochaine s'annonce tout aussi passionnante pour nous tous. Il y aura de nouveaux records \u00e0 battre, de nouveaux territoires \u00e0 p\u00e9n\u00e9trer et, esp\u00e9rons-le, encore plus de prix \u00e0 remporter\".<\/p>\n

Associ\u00e9s d'influence<\/a> sont des leaders mondiaux dans le domaine des relations publiques automobiles, des relations publiques dans le domaine du sport automobile et des relations publiques pour les voitures de collection, de la strat\u00e9gie et du d\u00e9veloppement de la marque, des relations publiques et de la communication.<\/p>","protected":false},"excerpt":{"rendered":"

Par Karen Marshall Automotive PR - Dans le domaine des relations publiques automobiles, Briggs Automotive Company (BAC) c\u00e9l\u00e8bre une ann\u00e9e 2016 sans pr\u00e9c\u00e9dent, le fabricant bas\u00e9 \u00e0 Liverpool ayant connu une ann\u00e9e incroyablement fructueuse aux quatre coins du monde....<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3265","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nBAC Celebrates Landmark Year - Influence Associates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/le-bac-fete-une-annee-charniere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAC Celebrates Landmark Year - 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