{"id":4290,"date":"2017-10-18T09:41:08","date_gmt":"2017-10-18T08:41:08","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=4290"},"modified":"2019-12-05T16:15:16","modified_gmt":"2019-12-05T16:15:16","slug":"les-britanniques-ne-savent-pas-ce-quest-la-technologie","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/brits-clueless-tech\/","title":{"rendered":"Les Britanniques ignorent tout de la technologie"},"content":{"rendered":"

par Fabien Roth<\/em><\/p>\n

Les Britanniques d\u00e9pensent des milliards de livres sterling par an* pour des technologies dot\u00e9es de fonctions et de caract\u00e9ristiques qu'ils n'utilisent jamais. L'adulte britannique moyen admet utiliser r\u00e9guli\u00e8rement moins de 60 % des param\u00e8tres disponibles sur ses gadgets et pr\u00e8s d'un sur dix en utilise moins de 10 %*.<\/p>\n

L'enqu\u00eate men\u00e9e aupr\u00e8s de 2 000 adultes britanniques par la marque automobile \"no-nonsense\" a permis d'\u00e9tablir que l'on ne peut pas se passer de l'automobile. Dacia<\/a>L'\u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que plus d'un tiers des personnes interrog\u00e9es consid\u00e8rent les smartphones comme le gadget dont les fonctions sont les plus inutilis\u00e9es, puisqu'elles utilisent en moyenne moins de la moiti\u00e9 des param\u00e8tres disponibles.<\/p>\n

84% de la population estimant que les gadgets sont tout simplement devenus trop compliqu\u00e9s, il n'est pas surprenant que pr\u00e8s de 60 % d'entre eux se contentent de laisser la technologie sur le m\u00eame ou deux modes plut\u00f4t que d'exp\u00e9rimenter toutes les diff\u00e9rentes options disponibles.<\/p>\n

\"Relations<\/p>\n

Cette complexit\u00e9 signifie \u00e9galement qu'un Britannique sur cinq poss\u00e8de au moins trois gadgets de cuisine qu'il n'utilise jamais, que six sur dix ne savent pas comment faire fonctionner leur machine \u00e0 laver et que 15 % des acheteurs d\u00e9sorient\u00e9s ont renvoy\u00e9 un appareil technologique parce qu'il \u00e9tait trop difficile \u00e0 utiliser.<\/p>\n

Pr\u00e8s d'un tiers des personnes interrog\u00e9es ont achet\u00e9 un objet technologique passionnant, comme un drone ou un casque de r\u00e9alit\u00e9 virtuelle, qui a \u00e9t\u00e9 remis\u00e9 apr\u00e8s les deux premi\u00e8res utilisations. Parmi eux, 55 % pensent qu'ils passent \u00e0 c\u00f4t\u00e9 de bonnes exp\u00e9riences parce qu'ils ne savent pas comment fonctionne r\u00e9ellement leur technologie.<\/p>\n

La moiti\u00e9 des Britanniques disent qu'ils n'ont tout simplement pas le temps d'apprendre comment tout fonctionne correctement et un quart d'entre eux pensent que tant que l'appareil fait tout ce dont ils ont besoin, ils sont satisfaits.<\/p>\n

Louise O'Sullivan, responsable de Dacia UK, a d\u00e9clar\u00e9 : \"L'afflux de gadgets et de technologies dans nos vies \u00e9tait cens\u00e9 faciliter la vie, mais notre enqu\u00eate a montr\u00e9 que des millions de personnes n'utilisent m\u00eame pas la moiti\u00e9 des fonctions offertes par leur technologie, ce qui nous am\u00e8ne \u00e0 nous interroger sur les avantages qu'en retire l'utilisateur\".<\/p>\n

Lorsqu'il s'agit de leur voiture, les Britanniques n'utilisent que deux tiers des r\u00e9glages disponibles et le m\u00eame nombre d'entre eux d\u00e9clarent ne pas comprendre tous les symboles figurant sur leur tableau de bord, un dixi\u00e8me d'entre eux admettant qu'ils ne savent pratiquement pas ce qu'ils signifient.<\/p>\n

\"Relations<\/p>\n

Louise poursuit : \"Il y a beaucoup \u00e0 dire sur la simplicit\u00e9 des gadgets, des objets qui n'ont que quelques fonctions et qui les remplissent bien.<\/p>\n

\"Chez Dacia, nous croyons qu'il faut fournir tout ce dont vous avez besoin et rien de plus, en mettant toujours l'accent sur le bon rapport qualit\u00e9-prix - c'est la fa\u00e7on dont nous avons toujours fait les choses. La simplicit\u00e9 est intelligente, mais nous pensons aussi que si l'ajout d'une technologie apporte un avantage \u00e0 l'utilisateur, cela vaut la peine de le faire - \u00e0 condition de trouver le bon \u00e9quilibre et de rester utile, plut\u00f4t que de payer pour des ajouts trop compliqu\u00e9s qui ne sont pas vraiment n\u00e9cessaires.\"<\/p>\n

Et de conclure : \"Chez Dacia, nous ne faisons pas de technologie inutile : \"Nous ne faisons pas de technologie inutile chez Dacia, et nous pensons que cette enqu\u00eate montre que nous sommes sur la bonne voie. Nous sommes fiers de donner \u00e0 nos clients ce dont ils ont besoin, et de le faire tr\u00e8s bien\".<\/p>\n

Associ\u00e9s d'influence<\/a>\u00a0sont des leaders mondiaux en mati\u00e8re de relations publiques dans les domaines de l'automobile, du sport automobile, de l'automobile technique et des voitures de collection, ainsi qu'en mati\u00e8re de strat\u00e9gie et de d\u00e9veloppement de la marque, de relations publiques et de communication.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

par Fabien Roth Les Britanniques d\u00e9pensent des milliards de livres sterling par an* en technologies dot\u00e9es de fonctions et de caract\u00e9ristiques qu'ils n'utilisent jamais, l'adulte britannique moyen admettant utiliser moins de 60 % des...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4290","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nBrits Clueless About Tech - Influence Associates<\/title>\n<meta name=\"description\" content=\"Dacia conducted survey and found that Brits are spending billions of pounds a year* on technology with functions and features that they never use.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/les-britanniques-ne-savent-pas-ce-quest-la-technologie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brits Clueless About Tech - 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