{"id":4353,"date":"2017-11-06T16:13:05","date_gmt":"2017-11-06T16:13:05","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=4353"},"modified":"2019-12-05T16:14:34","modified_gmt":"2019-12-05T16:14:34","slug":"les-nouveaux-intronises-de-scottish-motoring","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/les-nouveaux-intronises-de-scottish-motoring\/","title":{"rendered":"Temple de la renomm\u00e9e de l'automobile \u00e9cossaise - Nouveaux membres"},"content":{"rendered":"

Relations publiques dans le secteur automobile - Dans le domaine des relations publiques dans le secteur automobile, la Association of Scottish Motoring Writers (ASMW) (Association des r\u00e9dacteurs \u00e9cossais sp\u00e9cialis\u00e9s dans l'automobile)<\/a>soutenue par Bridge of Weir Leather Company, est fi\u00e8re d'annoncer la deuxi\u00e8me s\u00e9rie d'intronisations au sein de l'\u00e9quipe de la Commission europ\u00e9enne. Temple de la renomm\u00e9e de l'automobile \u00e9cossaise<\/a> aujourd'hui.<\/p>\n

La pr\u00e9sentation du Scottish Motoring Hall of Fame s'est d\u00e9roul\u00e9e au Dalmahoy Hotel and Country Club<\/a> \u00e0 l'ext\u00e9rieur d'\u00c9dimbourg, qui a accueilli les Scottish Car of the Year Awards 2017, dont l'honneur est revenu cette ann\u00e9e au nouveau Discovery de Land Rover.<\/p>\n

En annon\u00e7ant la deuxi\u00e8me s\u00e9rie d'intronisations au Scottish Motoring Hall of Fame, le pr\u00e9sident de l'ASMW, Stephen Park, a d\u00e9clar\u00e9 : \"L'ASMW est convaincue que notre pays a produit un grand nombre des plus grands pilotes de course, ing\u00e9nieurs, concepteurs et bien d'autres personnes qui font de l'industrie automobile un secteur d'activit\u00e9 mondial si important. C'est pourquoi nous avons pens\u00e9 qu'il \u00e9tait temps de reconna\u00eetre ces r\u00e9alisations et ces succ\u00e8s en cr\u00e9ant notre propre Scottish Motoring Hall of Fame\".<\/p>\n

\"\"<\/p>\n

Bridge of Weir Leather Company<\/a> soutient depuis longtemps l'ASMW et est le principal sponsor du Scottish Motoring Hall of Fame. Karen Marshall, directrice g\u00e9n\u00e9rale de Bridge of Weir, a d\u00e9clar\u00e9 : \"Je suis tr\u00e8s fi\u00e8re de faire partie de cette grande industrie : \"Je suis tr\u00e8s fi\u00e8re de faire partie de cette grande industrie et, en tant qu'\u00c9cossaise, de pouvoir pr\u00e9senter ces g\u00e9ants de l'automobile comme intronis\u00e9s au Scottish Motoring Hall of Fame.<\/p>\n

Les nouveaux membres du Scottish Motoring Hall of Fame, s\u00e9lectionn\u00e9s par l'Association of Scottish Motoring Writers, sont Colin McRae MBE (\u00e0 titre posthume) et Moray Callum.<\/p>\n

Moray Callum<\/strong><\/p>\n

\"\"<\/p>\n

Concepteur de voitures Moray Callum<\/a>, 59 ans, a obtenu un dipl\u00f4me en design industriel avant de s'engager sur la voie de la c\u00e9l\u00e9brit\u00e9 en mati\u00e8re de design automobile \u00e0 l'Institut de recherche de l'Union europ\u00e9enne (IRU). Royal College of Art<\/a> \u00e0 Londres.<\/p>\n

Au cours d'une carri\u00e8re qui l'a men\u00e9 dans le monde entier, il a commenc\u00e9 au d\u00e9but des ann\u00e9es 1980 chez Chrysler, dans les Midlands britanniques, avant de s'installer en France, dans le studio de pointe de PSA Peugeot Citro\u00ebn.<\/p>\n

Un passage chez Ghia a suivi, avec le concept Via de 1989 et l'Aston Martin Lagonda Vignale.<\/p>\n

Puis, comme de nombreuses stars de l'industrie, Detroit l'attire et, au milieu des ann\u00e9es 1990, il se retrouve \u00e0 la t\u00eate du studio Ford \u00e0 Dearborn, dans le Michigan.<\/p>\n

Prochain arr\u00eat, le Japon, et une promotion pour diriger le design Mazda au niveau mondial - avec une refonte de l'\u00e9norme succ\u00e8s MX-5, et de presque tous les autres mod\u00e8les Mazda \u00e9galement - c'\u00e9tait une p\u00e9riode de r\u00e9invention. Voici ce qu'il a r\u00e9alis\u00e9.<\/p>\n

Plus tard, dans les ann\u00e9es 2000, il a \u00e9t\u00e9 promu \u00e0 toutes les marques nord-am\u00e9ricaines de Ford, instaurant une nouvelle \u00e8re de conceptions enti\u00e8rement am\u00e9ricaines de l'Ovale bleu. Il a \u00e9galement con\u00e7u une nouvelle g\u00e9n\u00e9ration de voitures Lincoln, qui sont devenues de grandes r\u00e9ussites haut de gamme aux \u00c9tats-Unis.<\/p>\n

En 2014, il est devenu vice-pr\u00e9sident du design pour Ford Motor Company - avec la responsabilit\u00e9 de tous les v\u00e9hicules conceptuels et de production pour les marques Ford et Lincoln dans le monde entier.<\/p>\n

Il a commenc\u00e9 sa vie en voulant devenir v\u00e9t\u00e9rinaire. Puis designer automobile. C'est peut-\u00eatre la raison pour laquelle ses derniers grands succ\u00e8s peuvent \u00eatre consid\u00e9r\u00e9s comme des \"b\u00eates\" : la merveilleuse Mustang de sixi\u00e8me g\u00e9n\u00e9ration et la sublime Ford GT 2017 - toutes deux d\u00e9j\u00e0 des ic\u00f4nes modernes du monde de l'automobile. Moray Callum, cr\u00e9ateur d'ic\u00f4nes, est accueilli au Scottish Motoring Hall of Fame.<\/p>\n

Colin McRae MBE (\u00e0 titre posthume)<\/strong><\/p>\n

\"\"<\/p>\n

Colin McRae<\/a> a fait entrer le rallye mondial dans les salons et les vies de millions de personnes \u00e0 travers le monde, et continue de le faire par le biais d'une franchise mondiale extr\u00eamement r\u00e9ussie pour la g\u00e9n\u00e9ration des joueurs.<\/p>\n

N\u00e9 \u00e0 Lanark en 1968, il a fait d'une dynastie de rallye d\u00e9j\u00e0 c\u00e9l\u00e8bre un ph\u00e9nom\u00e8ne mondial.<\/p>\n

Pour ce faire, il est pass\u00e9 rapidement des deux roues des motos de trial aux quatre roues. Il a rapidement remport\u00e9 deux championnats britanniques de rallye avant d'entrer en WRC \u00e0 l'\u00e2ge de 19 ans, devenant le premier Britannique - ou \u00c9cossais - et le plus jeune \u00e0 remporter le titre de champion du monde des pilotes de rallye en 1995 - un record qu'il d\u00e9tient encore aujourd'hui.<\/p>\n

Il a men\u00e9 l'\u00e9quipe Subaru \u00e0 la victoire \u00e0 deux autres reprises, en 1996 et 1997, et a \u00e9galement couru pour les \u00e9quipes Ford et Citro\u00ebn WRC.<\/p>\n

Au total, il a particip\u00e9 \u00e0 146 rallyes, enregistr\u00e9 25 victoires et 42 podiums. Il a \u00e9galement particip\u00e9 \u00e0 des courses de voitures de tourisme, Le Mans<\/a> et a m\u00eame con\u00e7u sa propre voiture, la R4.<\/p>\n

Il a \u00e9galement contribu\u00e9 \u00e0 la vente d'un million de voitures, de t-shirts, de vestes et de jeux vid\u00e9o dans le monde entier. Il a certainement v\u00e9cu vite. Il est malheureusement mort trop jeune. Colin McRae MBE a \u00e9t\u00e9 fi\u00e8rement intronis\u00e9 au Scottish Motoring Hall of Fame, \u00e0 titre posthume, en 2017.<\/p>\n

Pour plus d'informations sur le Scottish Motoring Hall of Fame, consultez le site : http:\/\/www.bowleather.co.uk\/Scottish-Motoring-Fame\/Hall-of-Fame.aspx<\/a><\/p>\n

Associ\u00e9s d'influence<\/a>\u00a0sont des leaders mondiaux en mati\u00e8re de relations publiques dans les domaines de l'automobile, du sport automobile, de la technologie automobile et des voitures de collection, ainsi qu'en mati\u00e8re de strat\u00e9gie et de d\u00e9veloppement de la marque, de relations publiques et de communication.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

Relations publiques automobiles - L'Association of Scottish Motoring Writers (ASMW), soutenue par Bridge of Weir Leather Company, est fi\u00e8re d'annoncer la deuxi\u00e8me s\u00e9rie d'intronisations au Scottish Motoring Hall of Fame (Temple de la renomm\u00e9e de l'automobile \u00e9cossaise)...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nThe Scottish Motoring Hall of Fame - New Inductees - Influence Associates<\/title>\n<meta name=\"description\" content=\"Automotive PR news, The Association of Scottish Motoring Writers (ASMW), announces the second round of inductees in to the Scottish Motoring Hall of Fame.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/les-nouveaux-intronises-de-scottish-motoring\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Scottish Motoring Hall of Fame - 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