{"id":5096,"date":"2018-04-13T10:17:21","date_gmt":"2018-04-13T09:17:21","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=5096"},"modified":"2019-11-29T17:06:33","modified_gmt":"2019-11-29T17:06:33","slug":"morgan-devoile-sa-campagne-daffichage-a-londres","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/morgan-devoile-sa-campagne-daffichage-a-londres\/","title":{"rendered":"Morgan d\u00e9voile sa campagne d'affichage \u00e0 Londres"},"content":{"rendered":"

Automotive PR - L'actualit\u00e9 des relations publiques dans le secteur automobile, Morgan Motor Company<\/a> a lanc\u00e9 sa toute premi\u00e8re campagne d'affichage \u00e0 Londres et dans ses environs, avec deux sites situ\u00e9s le long d'axes routiers importants.<\/p>\n

L'entreprise bas\u00e9e \u00e0 Malvern a connu un d\u00e9but d'ann\u00e9e 2018 en fanfare, avec des r\u00e9sultats financiers records de 19 % de croissance des revenus, des b\u00e9n\u00e9fices avant imp\u00f4ts en hausse de plus de 200 % et des exportations mondiales en augmentation de 10 %. Cette ann\u00e9e a \u00e9galement \u00e9t\u00e9 marqu\u00e9e par deux lancements r\u00e9ussis de nouveaux mod\u00e8les au Salon de l'automobile de Gen\u00e8ve<\/a> et la reprise du terrain sur lequel est construite l'usine Morgan.<\/p>\n

Cette nouvelle initiative marketing permettra de faire conna\u00eetre la marque Morgan \u00e0 un nouveau public, en promouvant une gamme de mod\u00e8les et de formules de financement qui mettront en \u00e9vidence la facilit\u00e9 et l'accessibilit\u00e9 de la possession d'un v\u00e9hicule Morgan.<\/p>\n

Le premier site est op\u00e9rationnel depuis mars 2018, et est positionn\u00e9 \u00e0 l'approche de Londres entre Chiswick et Hammersmith. Jusqu'\u00e0 pr\u00e9sent, ce site a \u00e9t\u00e9 utilis\u00e9 pour promouvoir la finance Morgan.<\/p>\n

Le second site est situ\u00e9 sur la M25 en face de A\u00e9roport d'Heathrow<\/a> et mesure 18 m\u00e8tres de large. L'\u00e9cran num\u00e9rique double face couvre 12 voies de la M25 et est le seul de son genre \u00e0 couvrir une telle quantit\u00e9 de trafic londonien.<\/p>\n

Il s'agit de la premi\u00e8re d'un certain nombre de nouvelles activit\u00e9s cr\u00e9\u00e9es pour promouvoir Morgan aupr\u00e8s d'un nouveau public qui ne connaissait peut-\u00eatre pas la marque auparavant.<\/p>\n

Steve Morris, directeur g\u00e9n\u00e9ral de Morgan Motor Company, a d\u00e9clar\u00e9 : \"Morgan produit et vend des voitures depuis 100 ans : \"Morgan produit et vend des voitures depuis plus de 100 ans. En produisant de nouveaux v\u00e9hicules, notamment la version \u00e9lectrique du 3 Wheeler, en renfor\u00e7ant le r\u00e9seau de concessionnaires et en r\u00e9investissant dans l'usine et dans notre main-d'\u0153uvre, nous pouvons \u00eatre s\u00fbrs que Morgan Motor Company sera pr\u00eate pour les 100 prochaines ann\u00e9es. Cette nouvelle campagne de promotion permettra \u00e0 la marque de toucher un nouveau public. Lorsque le public s'approchera de la capitale, nous lui montrerons des images qui t\u00e9moignent d'un sentiment de libert\u00e9, ainsi que des options de financement attrayantes qui signifient que le r\u00eave peut facilement devenir une r\u00e9alit\u00e9\".<\/p>\n

La campagne d'affichage durera jusqu'\u00e0 la fin de l'ann\u00e9e 2018 et fera la promotion d'une vari\u00e9t\u00e9 d'activit\u00e9s et de produits de la marque Morgan.<\/p>\n

Associ\u00e9s d'influence<\/a>\u00a0sont des leaders mondiaux en mati\u00e8re de relations publiques dans les domaines de l'automobile, du sport automobile, de la technologie automobile et des voitures de collection, ainsi qu'en mati\u00e8re de strat\u00e9gie et de d\u00e9veloppement de la marque, de relations publiques et de communication.<\/i><\/p>","protected":false},"excerpt":{"rendered":"

Relations publiques automobiles - Dans le domaine des relations publiques automobiles, Morgan Motor Company a lanc\u00e9 sa toute premi\u00e8re campagne d'affichage \u00e0 Londres et dans ses environs, avec deux sites situ\u00e9s le long d'axes routiers importants. La soci\u00e9t\u00e9 bas\u00e9e \u00e0 Malvern a connu une forte...<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5096","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nMorgan Unveils London Billboard Campaign - Influence Associates<\/title>\n<meta name=\"description\" content=\"Automotive PR: Morgan Motor Company has activated their first ever billboard campaign in and around London with two sites situated along prominent arterial routes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/morgan-devoile-sa-campagne-daffichage-a-londres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morgan Unveils London Billboard Campaign - 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