{"id":5123,"date":"2018-04-24T10:31:38","date_gmt":"2018-04-24T09:31:38","guid":{"rendered":"http:\/\/influenceassociates.com\/?p=5123"},"modified":"2018-07-26T15:07:06","modified_gmt":"2018-07-26T14:07:06","slug":"reines-pour-bridge-of-weir","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/reines-pour-bridge-of-weir\/","title":{"rendered":"5e Queen's Award pour Bridge Of Weir"},"content":{"rendered":"<p>Automotive PR - L'actualit\u00e9 des relations publiques dans le secteur automobile, <a href=\"http:\/\/www.bowleather.com\/\" target=\"_blank\" rel=\"noopener\">Pont de Weir<\/a> a re\u00e7u ce mois-ci l'une des r\u00e9compenses les plus prestigieuses du monde en mati\u00e8re de commerce international.  L'entreprise a \u00e9t\u00e9 nomm\u00e9e parmi les <a href=\"https:\/\/www.gov.uk\/queens-awards-for-enterprise\" target=\"_blank\" rel=\"noopener\">Prix de la Reine<\/a> Les laur\u00e9ats de l'ann\u00e9e 2018, comme il est de tradition, le 21<sup>st<\/sup> d'avril - l'anniversaire de Sa Majest\u00e9 la Reine.<\/p>\n<p>L'annonce d'aujourd'hui marque la cinqui\u00e8me fois que Bridge of Weir est nomm\u00e9 laur\u00e9at d'un prix de la Reine, toujours dans la cat\u00e9gorie Commerce international, le prix pr\u00e9c\u00e9dent ayant \u00e9t\u00e9 d\u00e9cern\u00e9 en 2012.  (Le Queen's Award for Enterprise a \u00e9galement \u00e9t\u00e9 d\u00e9cern\u00e9 en 2000, 1996 et 1985).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5125\" title=\"Automotive PR : \u25cf Bridge of Weir est nomm\u00e9 laur\u00e9at du Queen&#039;s Award for International Trade, &quot;pour la croissance exceptionnelle \u00e0 court terme des ventes \u00e0 l&#039;\u00e9tranger au cours des trois derni\u00e8res ann\u00e9es&quot;.\" src=\"https:\/\/influenceassociates.com\/wordpress-cms\/wp-content\/uploads\/2018\/04\/BRIDGE-OF-WEIR-LEATHER-Photo-Max-Earey-107.jpg\" alt=\"Automotive PR : \u25cf Bridge of Weir est nomm\u00e9 laur\u00e9at du Queen&#039;s Award for International Trade, &quot;pour la croissance exceptionnelle \u00e0 court terme des ventes \u00e0 l&#039;\u00e9tranger au cours des trois derni\u00e8res ann\u00e9es&quot;.\" width=\"475\" height=\"278\" \/><\/p>\n<p><strong>Dans l'annonce faite par les Queen's Awards cette semaine, il a \u00e9t\u00e9 d\u00e9clar\u00e9 que<\/strong> <em>\"Historiquement, les racines de Bridge of Weir remontent \u00e0 1758, bien que la Bridge of Weir Leather Company ait commenc\u00e9 ses activit\u00e9s en 1905 et dispose de l'une des plus grandes installations de production de cuir d'Europe.  L'entreprise fait partie du Scottish Leather Group et est le seul fabricant de cuir britannique sp\u00e9cialis\u00e9 dans l'industrie automobile.  L'entreprise est pr\u00e9sente aux \u00c9tats-Unis et en Chine pour soutenir les clients locaux, et elle dispose de march\u00e9s solides en Allemagne, au Canada et en Pologne.  Des initiatives telles que sa strat\u00e9gie de d\u00e9veloppement durable, unique et \u00e0 la pointe de l'industrie, ont permis de cr\u00e9er de nouvelles activit\u00e9s, en particulier avec les constructeurs de voitures \u00e9cologiques. Les ventes \u00e0 l'\u00e9tranger ont augment\u00e9 de 74% au cours des trois derni\u00e8res ann\u00e9es et la proportion des ventes export\u00e9es est pass\u00e9e \u00e0 90% du total des ventes.  L'entreprise remporte le Queen's Award for International Trade pour la croissance exceptionnelle \u00e0 court terme de ses ventes \u00e0 l'\u00e9tranger au cours des trois derni\u00e8res ann\u00e9es.<\/em><\/p>\n<p><strong>Karen Marshall, directrice g\u00e9n\u00e9rale de Bridge of Weir, a d\u00e9clar\u00e9 \u00e0 propos de ce prix : <\/strong><em>\"Au cours des trois ann\u00e9es de commerce que repr\u00e9sente ce prix, \u00e0 partir de 2015, Bridge of Weir s'est lanc\u00e9 dans un certain nombre de d\u00e9veloppements commerciaux ambitieux.  Qu'il s'agisse du travail sur notre marque, notre image et notre design \u00e0 l'international, des innovations durables et, comme c'est l'objet de ce prix, de l'expansion \u00e0 l'\u00e9tranger.  Aucun de ces d\u00e9veloppements ne s'est fait sans de lourds investissements ou risques, et ce prix est une approbation de ces ambitions et de leur accueil par l'industrie automobile internationale.  Nous avons maintenant d'autres partenariats \u00e0 l'\u00e9tranger, en Am\u00e9rique latine, qui s'ajoutent aux op\u00e9rations existantes en Chine, en Europe et en Am\u00e9rique du Nord.  Ce prix est une immense source de fiert\u00e9 pour notre entreprise et il est le fruit du travail acharn\u00e9 de chacun des membres de l'entreprise, qui fournissent tous la qualit\u00e9, le savoir-faire et le service exceptionnels pour lesquels nous sommes reconnus\".<\/em><\/p>\n<p>Bridge of Weir est le plus grand fournisseur de cuir automobile du Royaume-Uni, figure parmi les dix premiers au niveau mondial et est \u00e0 la pointe de l'innovation et de la qualit\u00e9 depuis plus d'un si\u00e8cle.  En commen\u00e7ant par le mod\u00e8le T de Ford au d\u00e9but des ann\u00e9es 20, Bridge Weir est devenu le premier fournisseur de cuir pour l'industrie automobile.<sup>th<\/sup> si\u00e8cle, l'entreprise fournit aujourd'hui l'industrie automobile mondiale et ses plus grandes marques et produits qui sont des noms familiers dans le monde entier.  Le cuir de l'entreprise est l'un des principaux produits d'exportation de l'\u00c9cosse depuis 70 ans, et 90% de ses produits sont aujourd'hui vendus \u00e0 l'\u00e9tranger, dans plus de 30 pays \u00e0 travers le monde.<\/p>","protected":false},"excerpt":{"rendered":"<p>Relations publiques automobiles - Dans le domaine des relations publiques automobiles, Bridge of Weir a re\u00e7u ce mois-ci l'une des r\u00e9compenses les plus prestigieuses du monde en mati\u00e8re de commerce international.  L'entreprise a \u00e9t\u00e9 nomm\u00e9e parmi les laur\u00e9ats du Queen's Award...<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5123","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5th Queen&#039;s Award For Bridge Of Weir - Influence Associates<\/title>\n<meta name=\"description\" content=\"Automotive PR: Bridge of Weir is named Queen\u2019s Award winner for International Trade, \u201cfor Outstanding short term growth in overseas sales during the last three years\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/reines-pour-bridge-of-weir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5th Queen&#039;s Award For Bridge Of Weir - 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