{"id":5921,"date":"2018-10-31T13:45:10","date_gmt":"2018-10-31T13:45:10","guid":{"rendered":"https:\/\/influenceassociates.com\/?p=5921"},"modified":"2019-02-01T11:57:12","modified_gmt":"2019-02-01T11:57:12","slug":"la-nouvelle-marque-de-voiture-pour-un-monde-qui-nen-veut-pas","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/la-nouvelle-marque-de-voiture-pour-un-monde-qui-nen-veut-pas\/","title":{"rendered":"La nouvelle marque de voitures pour un monde qui n'en veut pas..."},"content":{"rendered":"<h3 class=\"reader-article-header__title t-40 t-black t-normal pv4\" dir=\"ltr\" style=\"text-align: center;\">La nouvelle marque de voitures pour un monde qui n'en veut pas...<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5922\" title=\"Alain Visser - La nouvelle marque de voiture pour un monde qui n&#039;en veut pas...\" src=\"https:\/\/influenceassociates.com\/wordpress-cms\/wp-content\/uploads\/2018\/10\/0.jpg\" alt=\"Alain Visser - La nouvelle marque de voiture pour un monde qui n&#039;en veut pas...\" width=\"348\" height=\"301\" \/><\/p>\n<h3>La naissance d'une marque<\/h3>\n<p>Lorsque j'ai demand\u00e9 \u00e0 mon fils quelle voiture il voulait pour son 18e anniversaire, il est rest\u00e9 immobile et m'a regard\u00e9 d'un air pein\u00e9. \"Qu'est-ce que tu me demandes ? Je ne veux pas de voiture ! O\u00f9 la garer ? O\u00f9 est-ce que je l'entretiendrais ? Si j'ai besoin d'un moyen de transport, je le trouverai d'une mani\u00e8re ou d'une autre et plus facilement\". Il fait partie d'un club exclusif. Un club exigeant. Un club qui est g\u00e2t\u00e9 par un monde en plein essor rempli de produits de qualit\u00e9. C'est un mill\u00e9naire.<\/p>\n<p>Les jeunes de cette g\u00e9n\u00e9ration n'ach\u00e8tent pas de voitures comme ceux qui les ont pr\u00e9c\u00e9d\u00e9s. Elle veut des marques branch\u00e9es. Ils veulent de la facilit\u00e9 et du service maintenant. J'ai vu une \u00e9tude de l'universit\u00e9 de Cambridge portant sur les dipl\u00f4m\u00e9s et sur ce qui figurait sur leur liste des 10 choses les plus importantes qu'ils voulaient accomplir dans la vie. Pendant longtemps, une voiture a occup\u00e9 la place d'honneur en t\u00eate de liste. Mais depuis quelques ann\u00e9es, la voiture ne figure m\u00eame plus sur la liste. Elle n'est m\u00eame plus dans le top 10. La seule r\u00e9action \u00e0 laquelle le monde de l'automobile s'est engag\u00e9 est tout simplement d'am\u00e9liorer les voitures. Le probl\u00e8me, c'est que les gens dans le monde ne veulent pas de meilleures voitures. Ils veulent une offre de mobilit\u00e9 plus intelligente.<\/p>\n<h4>Pourquoi avons-nous cr\u00e9\u00e9 Lynk &amp; Co ?<\/h4>\n<p>Nous avons la chance d'avoir un monde plein de choix, de marques cool et de bonnes voitures. Alors pourquoi avons-nous cr\u00e9\u00e9 Lynk &amp; Co ? Nous avons vu un besoin, un besoin de mobilit\u00e9 et un moyen de l'offrir d'une mani\u00e8re totalement diff\u00e9rente. Lynk &amp; Co n'est pas un constructeur automobile. Nous voulons offrir de la mobilit\u00e9 et c'est ce que les nouvelles marques devraient faire. Il ne peut s'agir d'une nouvelle version de quelque chose qui existe d\u00e9j\u00e0. Il doit s'agir de quelque chose qui r\u00e9invente presque un secteur. Il suffit de regarder ce qui s'est pass\u00e9 dans d'autres secteurs. Spotify dans l'industrie musicale, Netflix dans l'industrie cin\u00e9matographique, Uber dans l'industrie du taxi, Airbnb dans l'industrie h\u00f4teli\u00e8re. Ils offrent tous un produit similaire, mais d'une mani\u00e8re compl\u00e8tement diff\u00e9rente, moderne et transparente.<\/p>\n<p>La gen\u00e8se de la construction de notre marque a \u00e9t\u00e9 de commencer par le client, plut\u00f4t que par la voiture. Les mill\u00e9naires constituent le groupe de consommateurs qui conna\u00eet la croissance la plus rapide au monde. Il est int\u00e9ressant de noter que cette croissance est la m\u00eame en Asie, aux \u00c9tats-Unis et en Europe. Il s'agit d'un groupe qui a des tics diff\u00e9rents dans le monde entier. Nous avons eu l'opportunit\u00e9 incroyable de satisfaire un \u00e9tat d'esprit. Un groupe qui exige l'imm\u00e9diatet\u00e9, la facilit\u00e9 d'utilisation, la durabilit\u00e9 et, surtout, un look cool.<\/p>\n<h4>G\u00e9n\u00e9ration du mill\u00e9naire<\/h4>\n<p>Cette nouvelle g\u00e9n\u00e9ration ne veut pas de voitures, et encore moins d'un nouveau constructeur automobile. Elle veut une mobilit\u00e9 pratique et durable, envelopp\u00e9e dans une marque cool. Les mod\u00e8les traditionnels n'ont pas la m\u00eame r\u00e9sonance aupr\u00e8s de ce groupe de consommateurs. Ils ne veulent pas d\u00e9penser vingt mille dollars ou plus pour une voiture. Ils ne veulent pas non plus d\u00e9penser cinq cents dollars par mois pour s'engager pour les 12\/24\/36 prochains mois. Ils savent qu'ils peuvent d\u00e9penser trois cents dollars ce mois-ci, mais ils ne veulent pas s'engager ou savoir ce qu'ils feront le mois prochain. Le monde est plus ouvert que jamais. Le client d'aujourd'hui veut \u00eatre libre d'agir et d'explorer sans contrainte d'un mois ou d'une semaine \u00e0 l'autre.<\/p>\n<p>Le d\u00e9sir d'interaction et d'exploration est insatiable. Je suis tr\u00e8s fier que Lynk &amp; Co puisse d\u00e9sormais offrir \u00e0 mon fils et \u00e0 d'autres citadins une mobilit\u00e9 plus simple, plus intelligente et partageable. Le monde est vraiment \u00e0 vous et \u00e0 vos conditions.<\/p>\n<p>Vous voulez en savoir plus sur nous ? Visitez le site\u00a0<a href=\"https:\/\/lynkco.com\/\" target=\"_blank\" rel=\"nofollow noopener\">lynkco.com<\/a><\/p>\n<p>De Lynk &amp; Co \u00e0 Alain Visser <a href=\"https:\/\/www.linkedin.com\/pulse\/new-car-brand-world-doesnt-want-one-alain-visser\/\" target=\"_blank\" rel=\"noopener\">premier billet de blog<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>La nouvelle marque de voitures pour un monde qui n'en veut pas... La naissance d'une marque Lorsque j'ai demand\u00e9 \u00e0 mon fils quelle voiture il voulait pour ses 18 ans, il est rest\u00e9 immobile et a regard\u00e9...<\/p>","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5921","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The new car brand for a world that doesn\u2019t want one... - Influence Associates<\/title>\n<meta name=\"description\" content=\"Lynk &amp; Co&#039;s Alain Visser&#039;s first Linkedin blog piece - The new car brand for a world that doesn\u2019t want one... millennial market explained\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/influenceassociates.com\/fr\/la-nouvelle-marque-de-voiture-pour-un-monde-qui-nen-veut-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new car brand for a world that doesn\u2019t want one... - Influence Associates\" \/>\n<meta property=\"og:description\" content=\"Lynk &amp; 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