{"id":728,"date":"2015-10-28T11:23:53","date_gmt":"2015-10-28T11:23:53","guid":{"rendered":"https:\/\/influenceassociates.com\/wordpress-cms\/?p=728"},"modified":"2016-05-06T15:48:58","modified_gmt":"2016-05-06T14:48:58","slug":"la-jaguar-a-ete-lancee-pour-la-premiere-fois-a-lintention-des-jeunes-de-11-a-17-ans","status":"publish","type":"post","link":"https:\/\/influenceassociates.com\/fr\/jaguar-first-launched-for-11-17-year-olds\/","title":{"rendered":"Jaguar First drive lanc\u00e9 pour les 11-17 ans"},"content":{"rendered":"<p>Relations publiques dans le secteur automobile :<\/p>\n<ul>\n<li>Le programme Jaguar First vise \u00e0 sensibiliser les jeunes \u00e0 la conduite s\u00fbre et responsable<\/li>\n<li>Lancement dans six lieux au Royaume-Uni<\/li>\n<li>Les jeunes de 11 \u00e0 17 ans doivent prendre le volant d'une nouvelle Jaguar XE dans des environnements qui repr\u00e9sentent de mani\u00e8re r\u00e9aliste les routes publiques.<\/li>\n<\/ul>\n<p>La toute nouvelle Jaguar XE est largement pl\u00e9biscit\u00e9e par ses premiers propri\u00e9taires depuis son lancement en d\u00e9but d'ann\u00e9e, et \u00e0 partir d'aujourd'hui, l'exp\u00e9rience de la berline sportive Jaguar est offerte \u00e0 la prochaine g\u00e9n\u00e9ration de conducteurs avec le lancement de \"Jaguar First\". Ce nouveau programme de Jaguar offre des journ\u00e9es de le\u00e7ons de conduite aux jeunes de 11 \u00e0 17 ans pour les aider \u00e0 se pr\u00e9parer \u00e0 leur examen de conduite et \u00e0 conduire de mani\u00e8re s\u00fbre et responsable sur les routes publiques.<\/p>\n<p>Les le\u00e7ons de Jaguar First commencent \u00e0 partir de 45 \u00a3 et peuvent \u00eatre r\u00e9serv\u00e9es \u00e0 l'adresse suivante <a href=\"http:\/\/www.jaguarfirst.com\">www.jaguarfirst.com<\/a>. Les le\u00e7ons offrent aux moins de 17 ans un moyen amusant et s\u00fbr d'exp\u00e9rimenter la conduite d'une voiture, dans un environnement routier r\u00e9aliste, en mettant l'accent sur les comp\u00e9tences et l'attitude n\u00e9cessaires pour devenir un conducteur responsable.<\/p>\n<p>Les jeunes conduiront une XE diesel de 2,0 litres et 180 PS \u00e0 transmission automatique, la berline sportive la plus avanc\u00e9e et la plus efficace jamais produite par Jaguar. Les le\u00e7ons seront dispens\u00e9es par des moniteurs de conduite agr\u00e9\u00e9s par le gouvernement dans des Jaguar XE \u00e0 double commande.<\/p>\n<p>Le contenu des le\u00e7ons sera identique \u00e0 celui des le\u00e7ons sur route pour les titulaires d'un permis provisoire, mais elles se d\u00e9rouleront sur des routes priv\u00e9es sp\u00e9cialement con\u00e7ues \u00e0 cet effet dans les lieux suivants :<\/p>\n<ul>\n<li>Allianz Park, Londres<\/li>\n<li>Bath and West Showground, Bath<\/li>\n<li>Edgbaston Cricket Ground, Birmingham<\/li>\n<li>EventCity, Manchester<\/li>\n<li>Hippodrome de Lingfield Park, Surrey<\/li>\n<li>Ricoh Arena, Coventry<\/li>\n<\/ul>\n<p>Une fois les bases ma\u00eetris\u00e9es, les jeunes pourront passer \u00e0 la conduite dans les deux sens, aux carrefours et aux ronds-points, ma\u00eetriser les virages et la direction dans les slaloms et s'entra\u00eener \u00e0 se garer en baie et en marche arri\u00e8re. Sur certains sites, il y aura \u00e9galement des zones o\u00f9 les conducteurs pourront exp\u00e9rimenter en toute s\u00e9curit\u00e9 le maniement de la voiture \u00e0 des vitesses plus \u00e9lev\u00e9es, pouvant aller jusqu'\u00e0 40 miles \u00e0 l'heure.<\/p>\n<p>Des recherches ont montr\u00e9 qu'apprendre \u00e0 conduire de mani\u00e8re responsable d\u00e8s le plus jeune \u00e2ge r\u00e9duit le risque d'accident. Quatre cents personnes sont tu\u00e9es chaque ann\u00e9e au Royaume-Uni dans des accidents impliquant de jeunes conducteurs, et un nouveau conducteur sur cinq aura un accident dans les six mois suivant son examen. En prolongeant la p\u00e9riode d'apprentissage avec un instructeur qualifi\u00e9 et en introduisant le concept \u00e0 un \u00e2ge o\u00f9 les jeunes sont plus r\u00e9ceptifs aux messages de s\u00e9curit\u00e9, ce chiffre peut \u00eatre r\u00e9duit de plus de la moiti\u00e9.<\/p>\n<p>Mark Cameron, directeur du marketing exp\u00e9rientiel de Jaguar Land Rover, a d\u00e9clar\u00e9 : \"Je suis tr\u00e8s heureux de pouvoir participer \u00e0 ce projet :<em>\u00a0\"Jaguar First a pour but d'initier les jeunes au concept de conduite responsable, de les aider \u00e0 devenir des conducteurs plus s\u00fbrs et de les sensibiliser \u00e0 la s\u00e9curit\u00e9 des pi\u00e9tons et des cyclistes. La XE est une voiture id\u00e9ale pour cela, car elle offre les toutes derni\u00e8res technologies et innovations, et elle est \u00e9galement id\u00e9ale pour aider \u00e0 enseigner aux jeunes une conduite respectueuse de l'environnement.<\/em><\/p>\n<p>\"Les le\u00e7ons sont \u00e9galement tr\u00e8s amusantes et constituent un moyen \u00e0 la fois excitant et s\u00fbr de donner aux nouveaux conducteurs une id\u00e9e de ce que c'est que d'\u00eatre aux commandes d'une voiture. Nous avons choisi des sites dans tout le pays pour donner au plus grand nombre la possibilit\u00e9 d'essayer leur premi\u00e8re conduite au volant d'une Jaguar. Que nos clients choisissent une exp\u00e9rience de 30, 60 ou 90 minutes, ils passeront tout leur temps dans la voiture, \u00e0 conduire.<\/p>\n<p>&nbsp;<\/p>\n<p>Influence Associates a \u00e9t\u00e9 cr\u00e9\u00e9e pour \u00eatre la meilleure agence de relations publiques dans le domaine de l'automobile, du sport automobile et des voitures de collection au monde. Avec l'\u00e9quipe de direction la plus exp\u00e9riment\u00e9e du secteur des relations publiques automobiles, nous sommes parfaitement plac\u00e9s pour fournir un service de premier ordre \u00e0 notre portefeuille de clients de premier ordre.<\/p>\n<p>Nous sommes des cr\u00e9ateurs de marque, des cr\u00e9ateurs de contenu, des gestionnaires de r\u00e9putation et des strat\u00e8ges. Avec une \u00e9quipe d'anciens directeurs g\u00e9n\u00e9raux, de directeurs des relations publiques internationales et de r\u00e9dacteurs en chef de magazines nationaux, nous allons au-del\u00e0 des relations publiques pour aider \u00e0 fa\u00e7onner la strat\u00e9gie commerciale globale de tous nos clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Relations publiques automobiles : Jaguar Le premier programme de formation des jeunes \u00e0 la conduite s\u00fbre et responsable Lancements sur six sites \u00e0 travers le Royaume-Uni Les 11-17 ans prennent le volant d'une nouvelle Jaguar XE dans des environnements qui...<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-728","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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