Mobility is changing faster than anyone could have predicted. We’re all on a journey to an electrified, connected and increasingly autonomous future
The vehicles we drive, the way we own them, the way we use them, even the roads we use them on.
Everything is changing. And it is changing fast.
We need to make sense of it all. We need to understand how this world fits together.
If you are developing and manufacturing vehicles or the advanced technologies that go into them.
If you are providing a service, or infrastructure, or providing power to charge electric vehicles.
If you are a government or government agency planning smart cities or smart grids to accommodate and facilitate this rapid transformation.
You need to tell the right stories to the right people. You need to tell your customers why what you do matters, in engaging ways that they will understand.
You need to help them make sense of the world that’s changing around them.
At Influence emobility we are communicating the future of the automotive industry, the future of mobility.
We are e-mobilty evangelists, backed by decades of global communications expertise honed by working with some of the biggest innovators in the e-mobility sector.
With the rapid acceleration of electrification now is the time to leverage this expertise and launch the world’s first PR and communications consultancy totally dedicated to e-mobility and the technologies transforming mobility and society.
We are using our expertise and our world-class connections to give our clients unrivalled strategic consultancy, and cut-through to the right audience for them.
Influence emobility prides itself on going far beyond the normal consultancy agenda, helping our clients to shape their business strategies, understand the rapidly changing automotive landscape and prepare for transition and growth.
Our expert team can support your e-mobility business, help build your reputation, build your brand, make you and your products famous. We can power you into the future.
Influence is a pioneer in communicating electromobility. When our sister agency Influence Associates was created 12 years ago our founding clients were a NASDAQ listed lithium-ion battery company and a Norwegian electric vehicle manufacturer.
Since then we have gone on to work for the likes of Tesla, helped launch Volvo’s first EV and played a key role in electric motorsport, as well as defining, communicating and building the brands of countless global e-mobility technology companies. With the rapid acceleration of electrification now is the time to leverage this expertise and give it purpose, in a sibling agency entirely dedicated to promoting and advancing emobility and the technologies transforming our industry and world.
Our wealth of experience has given us a deep understanding of the technologies, its place in society and the broader media landscape. This combined knowledge enables us to ensure that our client’s messages and brand gets cut-through in an evermore crowded and competitive sector.
We believe in the future of mobility. An exciting electrified future.
Influence has worked for many pioneering electric vehicle manufacturers and lithium‑ion battery companies. Some of our best work has been done for Tesla - pathfinders for the electric vehicle industry - organising pan-European events as well as producing brand-building content
Influence has played a key role supporting Hyundai’s corporate profile and reputation in the UK with a particular focus on e-mobility. We have also advised senior management in the Seoul HQ on brand and reputation management
Influence is the lead agency for the London Electric Vehicle Company - Makers of the iconic London Black Cab reinvented as an electric vehicle. Influence has played a key role in the global brand relaunch, all product PR strategy and execution for both the taxi and new van and masterminded the opening of the first all electric car plant in the UK
Influence played a key role in launching Jaguar’s return to racing as the first premium car brand in Formula E. This strategy encompassed “Race to Innovate” – Developing the next generation of technology for Jaguar Land Rover electric road cars and helping to inspire a new generation of engineers and scientists to a career in technology.
Influence has worked with ABB to implement media relations activity for its Formula E title partnership program since Season 5. Each season we create a global strategy which combines activity on-and off-track to maximise awareness of ABB’s involvement in the sport and showcase how this is a test-bed for innovative technologies, to help drive progress in e-mobility and sustainability. This has resulted in widespread global media coverage and engagement.
Influence is the communications partner for SuperCharge, a new global urban motorsport series, based on fully electric compact crossovers, planned to launch in 2022. We created the global comms strategy, key messaging and digital launch which resulted in huge global awareness generating a very high ROI.
Influence played a key role in launching IONITY, a 350KW Europe wide charging network. As an illustration of one recent tactical execution, Influence recently relaunched IONITY in the UK market to communicate the merits of highpower 350kW charging to domestic audiences.
We set the EV rolling news agenda for 24hrs and placed six live broadcast interviews with each of the stakeholders across 41 TV networks, reaching an audience of 12 million and generated 250,000 independently verified news stories. This indicative tactical campaign (one of many) positioned IONITY as a leader in the UK high power charger market.
Influence Associates is the lead communications agency for the pioneering Israel based EV platform leader, REE Automotive. Influence plays a key strategic business role while also delivering tangible output that is supporting the brand’s global communications strategy, reinforcing REE’s value proposition and building the profiles of the business and its CEO and co-founder, Daniel Barel.
Key to the success of the partnership is the strong working relationship with the in-house communications team which together with Influence has generated, and continues to generate, awareness and targeted message landing to all key audiences ensuring a strong momentum for the Tel Aviv company.
French-based Nawa Technologies design supercapacitors that are ideally suited for autonomous vehicles requiring ultrafast charging when at rest. The business growth plan required an international investment profile.
Influence was engaged to grow Nawa’s reputation globally and condition the business for forthcoming investment rounds. Our work translated complex technical narratives into consumable content that has been carried internationally across owned and earned channels, building targeted profile for the company’s innovative IP and its transformative potential.
Nawa recently closed €9m private capital funding round that moves the company from R&D into mass production with a first-of-its-kind ultracapacitor cell production line now in build which will deliver a manufacturing capacity of over 100,000 ultra-fast carbon battery cells per month.
As the lead PR support agency for Jaguar UK, Influence has played a major role in each high-profile Jaguar model launch – including the all-electric Jaguar I-PACE. From planning to delivery, Influence helped to shape a project timeline that included a world-first virtual reality reveal with a group of top-level UK journalists, and a sell-in that reached an estimated 39 million people in the UK alone.
The founder and CEO of the Influence Group, Stuart Dyble has more than thirty years in the automotive business and is widely regarded as one of the most experienced global communications consultants. Before founding Influence he was VP of global communications for Premier Automotive Group and Ford of Europe (responsible for brands including Ford, Jaguar, Land Rover, Aston Martin and Lincoln worldwide) and has lived and worked in the US, Germany and Japan. He then was head hunted as Head of Sport for XIX Entertainment in Los Angeles, before returning to London to set up what has become one of the leading specialist automotive agencies, where he pioneered e-mobility communications.
Director of Influence emobility Chas Hallett has had over 20 years of experience in the automotive industry, both as an award-winning journalist and editor and in senior in-house and agency communications roles. Before joining Influence he was the long-standing editor of the globally renowned Autocar magazine and website and an acknowledged industry expert and commentator. He then joined Jaguar Land Rover, holding key positions including Global Head of Corporate PR, advising to board-level helping to define the company’s technology and electrification communication strategies. Since joining Influence he has been a strategic advisor to numerous clients.