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by: Tom Duggan | Date: 26 | 7 | 2019

Evija: Lotus Unveils World’s Most Powerful Production Car

Lotus Evija makes world debut in front of more than 350 international media and VIP guests

Resurgent British sports car maker Lotus has unveiled the Evija, the world’s first all-electric British hypercar, at an exclusive event in London.

The Event

Hosted at the Royal Horticultural Halls, Victoria, over two sessions, more than 350 VIP guests attended. They were made up of international automotive, business, technology and design media, plus a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand.

Also in attendance was a delegation of senior figures from Geely Auto, the world’s fastest growing automotive group and majority shareholder of Group Lotus.

Phil Popham, Lotus Cars CEO, and Russell Carr, Design Director, presented the striking two-seater EV hypercar to the audience. Popham described it as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely. He added: “Evija will re-establish Lotus as a leader in terms of engineering and design. Furthermore, it is a hypercar that is ‘For The Drivers’.”

Russell Carr commented: “The Evija is beyond anything Lotus has ever done… beyond anything I’ve ever done. We have created something beautiful, something new, dramatic and unique.”

The Rt Hon Greg Clark, Secretary of State for Business, attended the unveiling. He commented: “Our auto industry has long been a source of national pride.  The launch of the UK’s first all-electric hypercar – designed, engineered and built here in the UK – is testament to the skills and expertise of the workforce at Lotus.

He added: “A key part of our modern Industrial Strategy is to seize the opportunities of the future of mobility, including the move from petrol and diesel to electric vehicles. The Lotus Evija fits with this clear ambition.”

Further speeches came from Mr An Conghui, President of Geely Holding Group and CEO of Geely Auto, and by Minister Ma Hui, from the Chinese Embassy, London.

The Evija

The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and sets a new standard for Lotus driving performance. In addition, it is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.

A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2000 PS, it is the world’s most powerful series production road car. It is designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966. Furthermore, a maximum of 130 are being made. Full technical details can be found on the Lotus media website at https://media.lotuscars.com/en/models/evija/evija.html

News of the unveil event exploded on social media as the car was unveiled. Within 12 hours videos of the Evija had more than 500,000 views on YouTube.

Buzz around the Evija’s debut had been whipped up amongst fans and the public, thanks to a convoy of 12 historic and current Lotus sports cars – all yellow – which had driven around Central London during the afternoon. Crowds of intrigued onlookers, who gathered as the cars lined up outside the venue in the evening, further increased excitement.

Phil Popham, Lotus Cars CEO

Speaking as the event drew to a close, Phil Popham commented: “The world premiere of the Evija has been nothing short of spectacular – the perfect way to start a new chapter in this iconic company’s history.  I am incredibly proud of what the team has achieved.”

He added: “The Evija is a seismic shift for Lotus and signifies the rebirth of one of the UK’s most renowned sports car marques. Furthermore, it will act as a halo for the thrilling new range of Lotus performance cars that will follow.”

Ends

Notes to Editors

The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

Furthermore, for the latest news and information from the Lotus PR Team please follow:

https://twitter.com/LotusCarsPR

https://www.instagram.com/LotusCarPR

In addition to this, for Lotus Cars social media please follow:

https://www.facebook.com/LotusCars

https://twitter.com/lotuscars

https://www.instagram.com/lotuscars/

https://www.youtube.com/grouplotus

https://www.linkedin.com/company/group-lotus

About Lotus

Group Lotus is based in Hethel, Norfolk, UK. Furthermore, it is part of Geely Automotive, the fastest growing automotive group in the world. As well as that, Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

Lotus Cars builds world-class, high-performance sports cars including the Evora, Elise and Exige ranges. In addition to this, in July 2019 it launched the Evija, the world’s first all-electric British hypercar.

Lotus Engineering provides a comprehensive consultancy service which works with many of the world’s OEMs and Tier 1 suppliers. Additionally, it is internationally recognisable for its long-standing contribution to ground-breaking automotive engineering and vehicle development.

For more information about Group Lotus please contact:
PR Department, Group Lotus, Potash Lane, Hethel, Norfolk, UK, NR14 8EZ
Tel: +44 (0)1953 608264 Email: pr@lotuscars.com

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