Event PR:

  • First series of The Classic Car Show has been a huge success with an overwhelmingly positive response and is now in more than 100 countries around the world.
  • New series recorded peak viewing figures of 922,000 on Channel 5 in the UK, with average weekly-consolidated viewing figures of 642,000 – a 42 per cent uplift on the usual 7pm Thursday slot performance.
  • As a result of this success, Sony Pictures Entertainment, which globally distributes the show, has sold the first series to more than 100 countries, covering Latin America, Africa, Japan and Australia.
  • See highlights of Series One here: https://www.youtube.com/watch?v=_mRawa1YjNk

London, October 12th

The first series of all-new TV show, The Classic Car Show, has been a huge success. It has enjoyed an overwhelmingly positive response with excellent viewing figures across all 13 episodes aired on Channel 5 in the UK and international sales success through Sony Pictures Entertainment means it is now in more than 100 countries around the world.

Presented by Quentin Willson and Jodie Kidd, the landmark new series has travelled the globe celebrating all manner of classic cars, from the glamorous and stratospherically expensive Ferrari 250 GT California Spider to more humble icons like the MGB GT. And viewers have loved every minute.

The series debut on Channel 5 earlier this year saw average weekly-consolidated viewing figures of 642,000, an uplift of some 42 per cent for the 7pm Thursday slot. The series reached a peak of 922,000 viewers, achieved during its first episode which averaged 750,000.

As a result of the success of The Classic Car Show on Channel 5, Sony Pictures Television, which distributes the show internationally, has sold the first series to more than 100 countries around the world including: Discovery Turbo in Latin America covering 43 countries; BBC Brit in Poland; History Channel in Japan; a multi-territory deal with BBC Brit in Africa, spanning 58 countries; SBS in Australia and Mega in Greece.

The series featured celebrity contributions from the likes of Bruno Senna, David Gandy, Steve Coogan, Britt Ekland, Tinie Tempah, Derek Bell MBE and Sir Stirling Moss, uncovered rare barnfinds and gave viewers the lowdown on which classics to buy now before their values go through the roof. The show’s unique ability to highlight undervalued cars was proved when prices of the classic Ferrari 456 doubled within weeks of it being mentioned on the programme.

One of the most popular episodes was the show’s James Bond Special, which celebrated cars from the 007 series and even guest-starred ex-Stig and Daniel Craig stunt double, Ben Collins. Social media response to the show was also overwhelmingly positive.

The programme also attracted high-end commercial partners, with sponsorship from Watchfinder. For the first time in its history, luxury car brand Aston Martin provided television viewers with the opportunity to drive away in a brand new bespoke Aston Martin V8 Vantage. This was one of the most successful TV car competitions ever with an unprecedented viewer response.

Infinity Creative Media Executive Producer, Russ Lindsay, said: “We’re incredibly proud of The Classic Car Show. The whole premise of the series was to create a series celebratory in tone without gimmicks or distractions. The episodes were packed full of content to delight classic car lovers and the contributions were second to none with thelikes of Bruno Senna, David Gandy and Sir Stirling Moss.

“We also designed the format and content of the show for an international audience, not just a UK one, and that has been reflected in the global sales.”

Executive producer and presenter Quentin Willson, said: “We’ve made TV history by celebrating classic cars in a deeply glamorous and passionate way and we’re all delighted that so many mainstream viewers, who aren’t hard core old car enthusiasts, have tuned in. The feedback from international viewers is the same – they tell us love the way we’ve brought beauty, style and sexiness to the world of classic cars.”

For full details on The Classic Car Show head to:

Series One Promo and Previews:

Series One highlights film:

Follow The Classic Car Show on:
      @ClassicCarShowTV     Classic Car Show TV
#ClassicCarShow     www.classiccarshow.com

Produced by – Infinity Creative Media / Wise Old Fox
Series Producer & Director – Jim Wiseman
Producer – Stephanie Fox


Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.