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Lynk & Co

Influence is the lead global agency for Lynk & Co, Geely’s new global brand which launched in China in 2017 and Europe in 2018. Working in close partnership with the Lynk & Co’s teams in Gothenburg, Sweden and Geely HQ in Hangzhou, China, Influence has developed and implemented a global PR strategy to build and develop the Lynk & Co brand. Results to date have been very strong and Influence is proud that this is the first client where coverage generated has been in excess of $1billion Advertising Equivalent Value.