Automotive Design PR

Influence Associates is the world’s best automotive design PR agency

As the world’s best premium automotive PR agency, Influence really understands the importance of design and has been fortunate to work for many of the world’s top car designers from Ian Callum and Gerry McGovern to Frank Stephenson and Peter Horbury.

Over the last 15 years Influence has built a strong track record of success in automotive design PR, drawing on our deep expertise across the premium end of automotive and collector cars where design authenticity is one of the absolute keys to brand value and desirability.

Extensive Global automotive design PR experience

As the world’s best Automotive Design PR Agency, our automotive design PR expertise experience is extensive. We have conceived and delivered multiple design launches, advised on, positioned and helped build the brand of design houses. We worked with Singer Vehicle Design for many years helping to build their brand globally, have brokered and launched design partnerships and competitions with the RCA and other leading institutions, been part of the steering group for one of the world’s most prestigious Concours for 10 years, crafted the submissions and lobbied for Red Dot Design Awards, and were commissioned to promote a movie’s celebrating the work of a great car designer. We have strategically placed key note editorial stories on design for our clients in global titles as diverse as the FT, Dezeen, Wired, Cool Hunting, Forbes, GQ, The Robb Report, Monocle and the WSJ.

Influence’s relationships with these global titles across Design, Architecture, Art, Life and Style, Global News, Technology, Business and Finance, as well as the core automotive media, is the best in the sector. This enables us to take your design story directly to the key global opinion formers and “place it” in prime editorial position.

Being fully immersed in this sector we know that creating, building, and maintaining brand premium and aspiration for your design credentials is key. This is a “pull” not a “push” business, and PR strategy is the key to success. As is Thought leadership. The power of third-party endorsement from global opinion formers, is absolutely essential to creating that authentic brand aspiration, credibility and the all-important aura. Influence are experts at creating this. No other PR agency is as experienced or connected.

No client brief is too large or small, to us it is more interesting what your design represents and what your brand is doing. So many of our clients are leaders in their fields, and this continues to drive our passion and fascination for this business with the same fervour as the first day we opened. We never stop learning. We are hungry to do more and increase our industry leading position and authority in automotive design PR.

Our work for our clients goes well beyond the automotive sector. Drawing on the expertise of our sister, Influence emobility, the world’s first and leading emobility agency, we have supported Design PR client work in eVTOL, Hyperloop, Micromobility and several other more sustainable forms of transportation. In fact it is our view that as technologies drive homogeneity in areas such as propulsion systems e.g. electric drivetrains, so design will become even more important as a differentiator.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Automotive Design PR Q&A

Why is working with the best specialist Automotive Design PR agency better than a generalist PR agency or an agency specialising in the design sector?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with industry players and the global opinion leaders that matter to automotive design PR clients. Influence is a pioneering automotive design PR agency with deep domain expertise. We are proud to have worked at the vanguard of automotive design PR and are the best automotive design PR agency in the world. We focus this expertise to benefit our automotive design PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, or design industry agency can’t provide this level of sector knowledge and the link between design and manufacture. We believe it's the difference between great and good.

What does a world leading Automotive Design PR agency do?

A specialist PR agency focussing on automotive design PR strategies can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step as design is a complex process where specialism and differentiation is key. We then take your proposition and vision to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Automotive Design PR services do you offer?

We deliver all the services you would expect from a specialist automotive design PR agency but also have ex-engineers and brand experts on staff that really understand the sector. This allows us to develop brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new automotive technologies, from content and event production through to social media and community management.

What is your approach to Automotive Design PR?

At Influence, we have a proven profile-building model to help bring designers through from early stage through a number of phases, each building on the last to introduce the businesses to key opinion formers and position them on a global stage. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading automotive design PR proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility, design and manufacturing media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive design PR.

What type of Automotive PR companies do you work with?

As the leading automotive design PR agency we work with a broad range of clients designing, engineering, and testing breakthrough approaches to automotive design. We are the leading and specialist automotive design PR agency. Contact us on to discuss how we can support you.