Automotive Event PR

Influence Associates is the world’s leading Automotive PR agency for Automotive Event PR

Providing full support – from strategic overview, access to the most sought-after content, to on-the-ground co-ordination – to organisers of global premium automotive events for the past fifteen years

Influence Associates is the world’s leading Premium Automotive Events PR agency. We are proud to provide a comprehensive suite of superior PR support and PR services for premium automotive event organisers across the globe, many of whom we have worked with for more than a decade.

From London to Dubai, Influence Associates delivers Premium Automotive Event PR strategies to promote the interests of our Motorsport Event PR, Racing Event PR, Collector Car Event PR, Historic Car Event PR, Supercar and Hypercar Event PR, Automotive Concours Event PR, and Electric Vehicle Event PR clients.

Adding value through our unrivalled global network of contacts

As long-established Premium Automotive Event PR specialists, we understand the nuances required to deliver success. Our carefully crafted automotive event PR communication strategies are designed to bolster automotive event brands, and maintain them at their pinnacle on the global stage.

Our content writers, account directors and media relations managers, many who have held senior positions in leading motorsport and automotive titles, are experts in working with journalists across a broad range of channels to constituently maximise your event message in advance, helping to ensure strong attendance figures.

Widely regarded as the world’s best Automotive Event PR agency, we have a passion for – and an understanding of – the content that will feature at your event. Be it a collection of Edwardian automobiles from the dawn of motoring, a curation of 1980s Le Mans cars for one of motorsport’s most iconic eras, or an ensemble of electric vehicle concepts which represent the future, we are expert in building the narratives that resonate strongly with your targeted audience.

But our skillset as the leading Automotive Event PR agency goes much further than that. What sets Influence Associates apart from other Automotive Event PR agencies is not just our ability to promote content, but our expertise in helping secure and curate it.

This is possible because as the world’s leading Premium Automotive PR agency, Influence Associates is deeply embedded within every strand of the global automotive ecosystem. We are the recognised leaders in the fields of Premium Automotive PR, Motorsport PR, Motor Racing PR, Classic Car PR, Historic Car PR, Collector Car PR, Supercar & Hypercar PR, Car Concours PR and Electric Vehicle PR.

Our extensive global automotive contact network, which embraces OEMs, racing teams, technology start-ups, museums, collectors and much more, gives our clients a unique advantage that no other Automotive Event PR agency can offer. To put it simply, we help event organisers to make the connections and forge the relationships required to attract the world’s finest and most elusive vehicles to their event.

Support on the ground and beyond

Our unique ‘cut-through’ comms strategies leverage a broad range of assets in advance building momentum though magazine articles, newsletters, and press releases to help secure audiences. But our role does not end there. During your event, our team can provide a broad range of PR support services, helping with everything from managing social media channels, media partnerships with global luxury automotive titles and local titles, and contra deals, through to ensuring journalists, judges, and car owners are where they need to be on the day.

We are adroit at bringing your event to a worldwide digital audience and skilled in ensuring that your event partners and the owners of the vehicles on display and in action are treated correctly and feel valued.

Influence Associates has a unique ability to shape and guide overarching Premium Automotive Event PR communication strategies, combined with an unmatched global network providing access to some of the world’s most sought-after vehicles, and unerring attention to the smallest on-event detail. It’s what has built our reputation as the world’s leading Premium Automotive Event Specialist PR agency, and it can build positive exposure and success for your event.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Automotive Event PR Q&A

Why is working with a specialist Automotive Event PR agency better than a generalist PR agency?

Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs to run automotive event PR campaigns. Automotive events are unique spanning classic B2B and B2C, and everywhere in between. Automotive events get the attention of global media and car enthusiasts alike. We have worked in the automotive sector all our lives and PR for automotive events is a critical component of our industry. We brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading automotive event PR Agency, and as such, has exceptional operational experience supporting and help clients navigate the nuances and logistics to ensure success. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or automotive PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge or the hands-on experience. We believe it's the difference between great and good.

What does an Automotive Event PR agency do?

A specialist agency focussing on automotive event PR can help companies in many ways. At Influence, we have deep domain expertise in automotive event PR and thousands of hours of hands on experience across the agency. Having launched hundreds of vehicles and managed media at the highest level at automotive we can give clients the confidence that we have seen it all and nothing will ever slip. We overlay this experience with strategic know how of automotive event PR, ensuring strategic laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with the entire automotive ecosystem from OEMs to dealers. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful storytelling amongst critical audiences is vital to business success.

What Automotive Event PR services do you offer?

We deliver all the services you would expect from a communication consultancy widely regarded as the world’s automotive event PR agency but this is supplemented by world beating project and logistics management gained from years of automotive event PR agency experience. This includes developing a brand-building strategy, positioning and key messaging. We take a unique approach to each auto supplier PR communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels from media to on-stand. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.

What is your approach to Automotive Event PR?

At Influence Associates we have a suite of proven automotive event PR strategies to deliver results for our clients and exceed expectations of the investments made in automotive event PR. We focus equally intensely on logistics and project management as we do on key messaging to ensure it ‘cuts through’ in the crowded and noisy environment that is automotive events.This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.

What expertise does your team have?

We have worked in global automotive sector all our lives and automotive events are a natural element or our clients PR programs. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive supplier PR strategies.

What type of Automotive Events do you work with?

Put simply, when it comes to automotive event PR, we’ve done it. From media drives, car launches, B2B networking events and brand activations, Influence Associates is the leading automotive event PR agency. We are entrusted with providing PR support for some of the highest profile automotive events in the world and have long standing relationships with leading event management and logistics suppliers operating at the pinnacle of the sector. We are the leading automotive event PR agency. Contact us on to discuss how we can support you.