Automotive Services and Value Chain PR

Influence Associates is the world’s leading automotive PR agency for automotive services and value chain

Targeted Automotive Services PR And Automotive Value Chain PR Messaging To Cut Through In An Increasingly Crowded Marketplace

Influence Associates is the world’s leading premium automotive PR agency. We set-up the agency fifteen years ago to specialise in this ecosystem and all its cohesive strands. Every day we leverage years of experience and knowledge across multiple disciplines of the automotive industry, gained in-house serving all the way up to Board level, in some of the most famous premium car brands on the planet.

Influence has built a world-renowned reputation as an automotive PR agency specialising in premium automotive and global OEMs, supercar and hypercars, premium EVs, collector cars, restomods as well as the related premium automotive events and automotive lifestyle PR. This has led to unrivalled experience in Automotive Services PR and Automotive Value Chain PR.

World’s Best-Connected Premium Automotive Services PR Agency

We are often described as the best-connected PR agency in global premium automotive industry because we are engaged with clients across the entire premium automotive eco system. We are seasoned in creating holistic communication PR strategies that cut through with crystal-clear clarity for premium automotive finance PR and premium automotive insurance PR clients.

Our content writers, account directors and media relationship managers, many of whom have held senior positions in leading automotive and technology titles, are experts in working with journalists across a broad range of channels. By doing so, they constituently maximise the messages of our oil company PR, car storage PR, tyre company PR, car data services PR, EV charging PR clients and more, to resonate strongly with carefully chosen target audiences.

Creating Communication Strategies For Automotive Value Chain PR Clients

Being fully immersed in the global automotive sector all our working lives, we have developed deep domain knowledge to deliver PR services for clients operating across every fast-paced and fascinating sector of the automotive value chain. From start-ups to Tier 1 suppliers, our offer encompasses the benefit of senior counsel and 24/7 crisis communication management. And whilst an understanding of the technology and the services that support the automotive industry is critical, we have become adept at managing what can sometimes be very complex stakeholder relationships, delivering value to our automotive R&D PR, autonomous driving PR, automotive pay-per-use PR, automotive technology PR clients and more. In these fast-developing and highly competitive sectors, with demand comes opportunity. And the rewards are considerable for those who emerge successful in delivering the services, products, applications, and technologies that support the premium automotive ecosystem.

However, success depends on more than just the strength of the solution offered, especially in such a crowded marketplace. It depends on the creation and delivery of effective Automotive Services PR messaging and Automotive Value Chain PR messaging, disciplines in which Influence Associates has excelled for the past fifteen years.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Automotive Services and Value Chain Q&A

Why is working with a specialist Automotive Engineering PR agency better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to automotive engineering PR and , Automotive Technology PR clients. Influence is a pioneering engineering service PR agency with deep domain expertise. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) start-up brand and a Lithium-ion battery technology company, and we knew how innovations in technology would create new opportunities across the automotive industry and beyond. We are proud to be the leading global automotive engineering PR agency, and one of only a few who specialise in these sectors. We focus this expertise to benefit our engineering service PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does an Engineering Services PR agency do?

A specialist PR agency focussing on automotive engineering services communications strategies can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Engineering Services PR services do you offer?

We deliver all the services you would expect from a specialist automotive PR agency but also have ex-engineers on staff that really understand the sector. This allows us to develop brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new automotive technologies, from content and event production through to social media and community management. We have also created communication strategies to support numerous automotive technology start-up companies on their journey from stealth mode to scale-up. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.

What is your approach to Engineering Services PR?

At Influence, we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading engineering services PR proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility, and engineering media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive engineering PR.

What type of Engineering Services PR companies do you work with?

As the leading engineering services PR agency we work with a broad range of clients designing, engineering, and testing breakthrough technological solutions. These include but are by no means limited to: EV powertrains for global OEMs, developing flexible, modular, EV architectures, applying their motorsport technologies, processes, and know-how to help their customers bring better products to market faster, and those helping public transport systems to become smarter and more efficient. We are the leading and specialist engineering services PR agency. Contact us on to discuss how we can support you.