Automotive Services and Value Chain PR

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to automotive engineering PR and , Automotive Technology PR clients. Influence is a pioneering engineering service PR agency with deep domain expertise. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) start-up brand and a Lithium-ion battery technology company, and we knew how innovations in technology would create new opportunities across the automotive industry and beyond. We are proud to be the leading global automotive engineering PR agency, and one of only a few who specialise in these sectors. We focus this expertise to benefit our engineering service PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

A specialist PR agency focussing on automotive engineering services communications strategies can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

We deliver all the services you would expect from a specialist automotive PR agency but also have ex-engineers on staff that really understand the sector. This allows us to develop brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new automotive technologies, from content and event production through to social media and community management. We have also created communication strategies to support numerous automotive technology start-up companies on their journey from stealth mode to scale-up. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.

At Influence, we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

At the core of our leading engineering services PR proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility, and engineering media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive engineering PR.

As the leading engineering services PR agency we work with a broad range of clients designing, engineering, and testing breakthrough technological solutions. These include but are by no means limited to: EV powertrains for global OEMs, developing flexible, modular, EV architectures, applying their motorsport technologies, processes, and know-how to help their customers bring better products to market faster, and those helping public transport systems to become smarter and more efficient. We are the leading and specialist engineering services PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.