Influence’s extensive expertise in classic car PR extends across the whole of the sector and we have a proven track record of success giving our clients the winning edge in what is now a globally competitive industry.
From building the brands of many of the leading classic car dealers, brokers and restorers, to re-launching heritage brands, supporting the classic car departments of the leading OEMs, to being an integral part of the organisers of the world’s leading concours and classic car events, to supporting the world’s leading historic racing events and rallies.
We have advised and worked for one of the world’s foremost collectors, we have been the long-term brand and communications partner for Bicester Heritage, we have represented leading historic race teams and we helped promote the sale of numerous of the world’s most revered classic cars, including the most expensive car ever sold at auction, one of two Mercedes Benz 300 SLR Ulenhaut Coupes.
Our deep knowledge of classic cars combined with our expertise in supercars, collector cars, race and rally cars, means we as conversant handling PR and communication for a vintage Bugatti, a 90’s modern classic or Group B rally car.
Our industry leading classic car PR experience, knowledge and enthusiasm empowers a forensic level of research to find the unique detail that will make a car story newsworthy and then through our powerful relationships we will “place” these stories in the prime editorial position in not just the key classic car and collector media but equally importantly in the global news media, lifestyle, financial, business and investment media.
Influence are both a promoter and protector for our clients, support our client’s brand, PR and promotional needs and we have also advised some of the biggest names in the industry on their reputation and crisis comms when they have faced issues. Sometimes our most valuable work is not what we place in the media but what we keep out of it.
Our multi-level relationships across the whole sector mean that we are often able to introduce clients to each other for mutual business benefit. Nothing gives us greater pleasure.
Our reputation as the specialist classic car pr agency is unparalleled. We know that brand authenticity, integrity and trust are key in the industry. As is nurturing market sentiment and creating an aura. PR is the key to achieving this. A brand’s own social media channels and content are clearly very important, and we advise many clients on how to optimise this. However for the higher end of the classic car market, the power of third-party endorsement from global opinion formers, is also absolutely essential to creating authentic brand profile and aspiration which appeal to the true connoisseurs and car collectors. Influence are experts at creating this. No other PR agency is as experienced or connected.
For a confidential consultation to see how we can support your brand, please contact us here.
Why is working with a specialist Classic Car PR agency better than a generalist PR agency?
Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs of classic car businesses. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading classic car PR Agency, and as such, has exceptional operational experience supporting clients in highly demanding and often highly sensitive classic car sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or automotive PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Classic Car PR agency do?
A specialist agency focussing on classic car PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with highly discerning and often difficult to reach classic car customers. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful storytelling amongst critical audiences is vital to business success.
What Classic Car PR services do you offer?
We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best classic car PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each classic car PR communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.
What is your approach to Classic Car PR?
At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the classic car space. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for classic car dealers, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.
What expertise does your team have?
We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and Classic Car PR strategies.
What type of Classic Car dealers do you work with?
As the leading classic car PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the highest profile classic car retailers in the world and have long standing relationships with leading high-end historic, classic and motorsport car brokers operating at the pinnacle of the sector. We are the leading and specialist classic car PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.
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