Commercial Vehicle PR

Influence is the world’s best commercial vehicle PR agency and bus PR agency

Influence is the acknowledged leader in commercial vehicle PR, powering the brands of global OEMs, specialist low-volume manufacturers and start-ups alike, as well as the technology providers powering the future

Over the last decade, we’ve become the best commercial vehicle PR agency specialists in not just the innovative new vehicles revolutionising the way passengers, goods, and materials are moved around urban, inter-urban and off-highway areas but also the innovative technologies that enable them.

From 300-ton zero-emission mining trucks in the Australian outback to last-mile delivery solutions in the centre of Zurich, from electric light vans to repowered, upcycled buses and new-from-the-ground-up hydrogen HGVs, there isn’t a type of commercial vehicle we haven’t launched.

The same can be said of the technology and state-of-the-art components we’ve put in the spotlight, too – innovations such as batteries, fuel cells, electric motors, inverters, all the way to complete drivetrains, alongside autonomous technology and beyond.

With a unique team of PR experts who’ve operated at OEM board level in commercial vehicle brands to former fleet and commercial vehicle specialist editors and journalists, Influence intimately understands the vehicles, the technology, the media, and the marketplace. No other agency is better equipped than us.

Our work is pan-European and global. We tailor our ‘cut-through’ PR approach to the individual needs of each commercial vehicle client, be that an established brand transitioning its product range from ICE to zero-emission or a start-up keen to raise its profile with not only the core B2B media but also crucially, the business and investment community.

Indeed, we’ve supported multiple commercial vehicle start-ups on their rapid journey from pre-revenue to IPO, with PR playing a fundamental role.

Proven brand-building model for commercial vehicle companies and ‘cut through’ comms approach to build your brand versus competitors

As the world’s best Commercial Vehicle PR Agency, Influence utilises a proven brand-building and communications model to support commercial vehicle companies, which we precisely tailor to specific client needs and requirements. Whether the client is an established OEM in transition or a new start-up disrupting the market, we create specific commercial vehicle PR communication and bus PR communication strategies to ensure their message resonates with the target audience.

We like to spend more time than other agencies at the beginning of a brief, precisely defining and refining your brand positioning and key messaging in order to cut through in the marketplace and versus competitors. With start-ups, we also place particular importance on overall brand profile, reputation and creating momentum with investors and the financial community.

With a highly optimised strategy, we then take our clients’ stories directly to our industry-leading global KOL (key opinion leading) media (news, tech, e-mobility, automotive, finance, business, commercial vehicle and all B2B verticals), influencers, as well as ‘great and the good’. Our relationships with these KOLs and global distribution are second to none and enable us to deliver the highest profile and most influential editorial like no other agency. ‘Cut-through’ coverage, as we call it, is a key strand of brand building.

To ensure we make a real difference in the execution of your strategy, our content team – comprised of nine award-winning editors with a wealth of experience in Commercial Vehicle PR – really comes into its own, providing highly targeted PR services for our clients. These take the form of news releases, press pack and product launch, technology show and tells, videos and imagery, thought leadership, blogs, LinkedIn and social media, keynote speeches, media training and targeted media sell-in and placement.

We like to truly partner with our clients, both promoting and protecting their brands. This is where our decades of experience enable us to provide senior counsel and reputation management as well as introductions to our vast global business network. This is particularly important as the reputation of a start-up is fragile in the early days, and one major issue can be very difficult to recover from.

Trusted partner and leading PR agency for technology start-ups and scale-ups

For these reasons, we have been chosen by well over 25 different clients in the commercial vehicle sector in everything from Heavy Goods Vehicles, Medium Goods Vehicles, Light Commercial Vehicles, Mini-and Last Mile Commercial Vehicles, Buses and Coaches and Off-Highway and Mining, Aviation Ground Handling, Rail and even Hyperloop. And, as well as OEMs, our clients also include the firms developing and retrofitting electric powertrains. We also work for companies developing batteries, motors, and inverters, as well as extensive projects in hydrogen-powered commercial vehicles.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Commercial Vehicles and Buses PR Q&A

Why is working with the best specialist Commercial Vehicles PR agency and Bus PR agency better than a generalist PR agency?

Put simply, it is about expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to commercial vehicle and bus companies. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading automotive PR Agency, and as such, has exceptional operational experience working with the leading players in the commercial vehicle and bus company sectors. We focus this expertise to benefit our Commercial Vehicle PR and Bus PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a world leading Commercial Vehicle PR agency and Bus PR agency do?

A specialist agency focussing on Commercial Vehicle PR and Bus PR can help bands in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the commercial vehicle and bus spaces, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Commercial Vehicle PR and Bus PR services do you offer?

We deliver all the services you would expect from the best automotive PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and 24/7 automotive PR crisis management are also part of our client offering.

What is your approach to Commercial Vehicle PR and Bus PR?

At Influence Associates, we have a suite of proven automotive PR strategies to deliver results for automotive brands with more than a century of history, to start-ups bringing a new proposition to the sector. For the latter, we help bring brands from early-stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for our start-up car company clients. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, as we support you in delivering your business objectives.

What expertise does your team have?

We have worked in the global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive and technology media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with board-level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators who can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Commercial Vehicle PR and Bus PR from the world’s leading Automotive PR agency.

What type of car companies do you work with?

As the leading Automotive PR agency, we work with a broad range of clients across the entire automotive manufacturing ecosystem. We are entrusted with providing PR support for some of the largest automotive OEMs in the world and have longstanding relationships with leading Commercial Vehicle and Bus brands. We have consistently been chosen by leading global automotive brands to provide support through the creation and delivery of holistic, targeted PR strategies. We have also helped commercial vehicle and bus companies emerge from stealth mode, launch their products to a global audience and achieve scale-up. We are the leading and specialist Commercial Vehicle PR and Bus PR agency. Contact us at to discuss how we can support you.