15 years ago, Influence’s two founding clients were an electric vehicle company and a Lithium-ion battery company. Why? Because even though at that time the debate around electrification was still far from conclusive, it was clear to us that these were key technologies for the future of the automotive industry. We chose to specialise and develop expertise in these new technologies and the specific nuances of how to brand, launch, promote and protect the reputations of our EV clients through the delivery of optimised electrified vehicle and e-mobility PR strategies.
From this foundation we quickly expanded to help build the brand of EV pioneers such as Tesla, and lead communications for the first Volvo EV. We launched several start-up EV brands, supported the development of the supply base, helped to set multiple EV land speed records, and represented the first Formula E racing team. Our success with these projects further enhanced our credentials as the leading EV PR Agency in a rapidly developing sector.
Since these early days two decades ago we have continued to add to our electric vehicle PR expertise and global EV experience, working for numerous OEMs, EV start-ups, and specialist EV brands. We work for EV clients at HQ level across the world, in all the major centres from Europe to Asia, North America, and the Middle East.
As the leading electric vehicle PR Agency, we have consistently been selected by OEMs from around the world to craft and deliver their EV PR strategies, including established manufacturers developing EVs for the first time or launching them in new markets, to disruptors who have been all-electric from the outset. We have also assisted, devised and implemented optimised strategies for start-up EV clients to progress successfully from stealth mode to scale-up and beyond, whether it’s with a two-seat sports car, a three-wheel light commercial vehicle for developing markets, or an all-wheel drive luxury SUV.
We also work with Tier 1 suppliers, next-generation battery companies, Gigafactories, engineering service providers, charging networks and infrastructure companies, and even lithium miners. This gives us a truly holistic view of electrification and even deeper insight into the technologies which will deliver increased efficiency, enhanced functionality, and lower cost, enabling us to refine your key messages still further.
Influence has a proven model to deliver success for EV companies and electric vehicles launches. This starts with clearly understanding and defining the brand positioning and key messaging in order that we can cut through in an ever-more crowded marketplace. Our vast experience and understanding of the detailed nuances of the global and regional EV market enables us to help you precisely define and refine this to ensure your brand “cuts through.”
Then our industry-leading KOL (key opinion leader) network of media and influencers enables us to take your message and story direct to the people that matter, helping to build your brand, whether that is a global or regional brief.
Through superior, collaboratively crafted and tailored electric vehicle PR strategies, we tell our clients’ stories. We shape their messages, announce product launches, partnerships, technology updates, and much more, to further awareness and understanding of the unique capabilities and brand, and the segment- and world-firsts that their electric vehicles bring to their target markets.
Whether its press releases, photoshoots, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training, drive events, or complete PR and communications strategies, we can help. In an ever-more crowded media landscape, our relationships with the world’s most influential, respected, and trusted journalists and titles – across print, online, broadcast, and social – ensure that we can get your stories seen and heard in all the right places.
That’s why we proudly represent a broad range of clients developing EVs across the entire mobility ecosystem, from ultra-exclusive all-electric hypercars to all-electric rickshaws to be made in the millions. As the leading automotive PR agency and electric vehicle PR agency, we support the OEMs developing EVs for every conceivable application, whether battery-electric or hydrogen fuel cell-powered.
We specialise in delivering positive press coverage at both product-level and brand-level – for disruptive start-ups and established OEMs alike. Our tailored communication strategies will ensure that your message, not your competitors, cuts through.
That’s why Influence is the global EV PR agency leader.
For a confidential consultation to see how we can support your brand, please contact us here.
Why is working with a specialist EV PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Electric Vehicle (EV) companies. Influence is a pioneering EV PR agency. Our first clients 15 years ago were EV companies, and since then we have accumulated decades of experience working with everyone from Tesla to traditional OEMs to start-ups. We are proud to be the leading global EV PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our EV clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an EV PR agency do?
A specialist EV PR agency focussing on e-mobility and EV PR can help companies in many ways. At Influence Associates, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist EV PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in EV PR for decades, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to EV PR?
At Influence Associates we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded market place at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading EV PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading EV PR.
What type of EV companies do you work with?
As the leading EV PR agency we work with large EV OEMs, smaller EV OEMs, specialist EV OEMs, Hypercar EV manufacturers, Classic Car EV conversion specialists and the whole value chain of EVs from batteries to motors, inverters, charging and even the raw materials. We are the leading and specialist EV PR agency and e-mobility PR agency. Contact us on hello@influenceassocaites.com to discuss how we can support you.
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