Influence Associates has decades of experience of building and transforming the brand of engineering service and technology businesses. We have a proven global track record in promoting key partnerships, building brand profile and reputation, momentum, and the all-important aura of success. Our work supporting these businesses has always been strategic, working closely with the principals and C-suite with the aim of building revenue and optimising enterprise value, and our work has helped support multiple trade sales at very high valuations.
Our expertise to support the promotion of engineering service providers is based on our knowledge of communicating high quality engineering and technology. Our founding Directors all come from Board level and C-suite roles with global premium OEMs, where they had extensive experience of communicating state of the art technology and engineering.
From our very inception, Influence chose to specialise in the technologies transforming the automotive and transport sectors. Our founding clients fifteen years ago were a Norwegian electric car company and a scale-up, NASDAQ-listed Lithium-ion battery company. Even though back then the path for electrification was by no means certain, our instinct was these technologies would be important for the future. We expanded from there to help build Tesla’s brand in the early years, and helped build the global brands of many different technology engineering services businesses that were developing new and better technology to disrupt their sectors within the automotive industry, including light-duty, medium-duty, and heavy-duty commercial vehicles.
We learnt how to communicate the technology in the most effective ways, how to build the profile of their companies and leaders to attract more projects, partnerships, talent and, investment, and we learnt how we could help create buzz, momentum and the all-important aura of success for these technology businesses.
We banked all this global experience and progressively expanded over the last decade into all areas of the e-mobility ecosystem and the key technologies transforming the automotive and transport sectors, including AI, autonomous and connected vehicles, hydrogen fuel cells, and e-fuels. And we also developed a proven model to build engineering service businesses, and scale-up and promote new, disruptive technologies and IP.
At the core of this revolution was e-mobility, in all its forms, and as the leading PR agency in this specialism, we launched a dedicated sister agency – influence e-mobility – to provide specialist support for e-mobility engineering service businesses and scale-ups, and for more established technology companies in transition.
Our global relationships across automotive, transport, and the wider e-mobility ecosystem, together with the knowledge and experience we’ve gained from working with premium brands in other sectors, has enabled us to optimise and maximise the brand opportunities that our engineering service company clients have through the partnerships with their customers – many of which were previously no-go areas for publicity prior to our engagement.
Influence utilises a proven brand building and communications model to support engineering service businesses which we precisely tailor to specific client needs and requirements. This is coupled to mapping across a targeted list of customer key decision makers, gate keepers and C-Suite that are required on purchasing decisions, or what we call: “Getting to yes”. With engineering service businesses we also place particular importance on overall brand profile, reputation, and creating the aura of success.
With a highly optimised strategy we then take our clients stories directly to our industry-leading global KOL (key opinion-leading) media (news, tech, e-mobility, automotive, finance, business, vehicle, and B2B verticals) and influencers, as well as ‘the great and the good’. Our relationships with these KOLs is second-to-none and enables us to deliver the highest-profile and most influential editorial like no other agency – ‘Cut-through’ coverage as we call it, which is a key strand of brand-building.
To ensure we make a real difference in the execution of your strategy, our content team – comprising nine award-winning editors – really comes into its own, providing a highly targeted PR service for our clients, including news releases, press packs, product launches, technology showcases, video and images, thought leadership, blogs, LinkedIn and social media, keynote speeches, media training, and targeted media sell-in and placement.
We like to truly partner with our clients, both promoting and protecting their brands, where our decades of experience enable us to provide senior counsel and reputation management as well as introductions to our vast global business network. There have been several very sensitive cases over the years where experienced and skilled handling has almost completely suppressed serious reputation-damaging issues.
For a confidential consultation to see how we can support your business, please contact us here.
Why is working with a specialist Automotive Engineering PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to automotive engineering PR and , Automotive Technology PR clients. Influence is a pioneering engineering service PR agency with deep domain expertise. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) start-up brand and a Lithium-ion battery technology company, and we knew how innovations in technology would create new opportunities across the automotive industry and beyond. We are proud to be the leading global automotive engineering PR agency, and one of only a few who specialise in these sectors. We focus this expertise to benefit our engineering service PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an Engineering Services PR agency do?
A specialist PR agency focussing on automotive engineering services communications strategies can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What Engineering Services PR services do you offer?
We deliver all the services you would expect from a specialist automotive PR agency but also have ex-engineers on staff that really understand the sector. This allows us to develop brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new automotive technologies, from content and event production through to social media and community management. We have also created communication strategies to support numerous automotive technology start-up companies on their journey from stealth mode to scale-up. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.
What is your approach to Engineering Services PR?
At Influence, we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading engineering services PR proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility, and engineering media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive engineering PR.
What type of Engineering Services PR companies do you work with?
As the leading engineering services PR agency we work with a broad range of clients designing, engineering, and testing breakthrough technological solutions. These include but are by no means limited to: EV powertrains for global OEMs, developing flexible, modular, EV architectures, applying their motorsport technologies, processes, and know-how to help their customers bring better products to market faster, and those helping public transport systems to become smarter and more efficient. We are the leading and specialist engineering services PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.
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