Influence Associates was created fifteen years ago by senior leadership team members who have worked in the automotive industry throughout their entire career. Influence’s founding clients were a pioneering Electric Vehicle company and Lithium-ion battery company, because even though at that time the debate around electrification was still far from conclusive, it was clear that this was the future.
That foresight helped us to develop our deep understanding of the entire electrification ecosystem, with battery-electric and hydrogen fuel cell technology at the core. We have consistently been selected by OEMs from around the world to craft and deliver their EV PR strategies, from passenger cars and SUVs to hypercars, and from vans and trucks to buses. Today, Influence is widely considered to be the leading Automotive PR Agency, Electric Vehicle PR Agency and Hydrogen PR Agency.
As our domain expertise has continued to grow, so has our client base, and we now work with leaders in the e-Marine and e-Aerospace sectors too, as well the suppliers, engineering service providers, charging and hydrogen infrastructure companies and energy providers who are instrumental in the transition to more sustainable mobility.
The challenges of addressing emissions from existing combustion-powered vehicles, shipping and aircraft – as well as the new ones which are being built and will continue to be built for many years to come – cannot be underestimated. For context, although Europe is one of the world’s leading markets for electric vehicles, of the more than 9 million new cars sold in the region in 2022, little more than 12 per cent were EVs. That share is continuing to climb but large numbers of combustion engine vehicles will still be running in 2050, the point at which the Paris Agreement calls for net zero emissions.
Synthetic fuels, or e-Fuels, such as those made from hydrogen and CO2 from the atmosphere using renewable energy have their part to play because they have the potential to replace the fuels currently refined from crude oil and can be used with little or no modification to engines. The UNECE is a strong advocate of using synthetic fuels to decarbonise shipping and aviation.
Intensive R&D is helping to reduce cost, improve energy efficiency, and scale-up production of synthetic fuels. Our proven expertise with Net Zero and Carbon Neutral Technology PR makes us ideally placed to help the leaders in Synthetic fuel technologies to build their brand and get their messages across.
Just as every transport sector will require a range of low- and zero-emissions propulsion system technologies in future to meet the specific requirements of each application and each market, we recognise that each client’s needs are unique. As a result, although every PR strategy we develop is always fine-honed to meet the specific requirements of each individual client, one unwavering fundamental principle remains at the core of Influence’s strategic approach – ‘cut-through.’
Whether it’s press releases, targeted media sell-in, thought leadership, LinkedIn support, or complete PR and communications strategies, we can help. In an ever-more crowded media landscape, our long-standing relationships with the world’s most influential, respected, and trusted journalists and titles – across print, online, broadcast, and social – ensure that we can get your stories seen and heard in all the right places, ensuring that your message, not your competitors, cuts through.
Compared to other automotive PR agencies in our sector, we are very much at the forefront of all elements of Electric Vehicle PR, Hydrogen PR and Synthetic Fuels PR, and the companies and the technologies that are transforming the transportation industry in all its forms towards a more sustainable, zero-emissions future.
For a confidential consultation to see how we can support your brand, please contact us here.
Why is working with a specialist Hydrogen Vehicle PR agency better than a generalist PR agency?
As a leading EV and Automotive PR agency, many of our clients are involved in energy transformation. We have developed deep sector experience and contacts in all forms of alternative fuels including PR for hydrogen vehicles. Influence has conducted global PR for hydrogen and synthetic fuel companies and helped countless brands in the sector. We are proud to have delivered hydrogen vehicle PR programs for some of the most influential names in the business across the globe and are one of the world’s leading hydrogen fuel PR agencies.
What does a Hydrogen and Synthetic Fuels PR agency do?
As a specialist PR agency focussing on alternative fuels we help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels leveraging and maximising the sponsorships. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media utilising the content created from these thrilling events. In turn, this leads to powerful brand building amongst critical audiences is vital to business success. Wherever people are interested in hydrogen and alternative fuels Influence will have a PR channel to them.
What Hydrogen Fuel and Synthetic Fuel PR services do you offer?
We deliver all the services you would expect from a specialist PR agency but we also have people from within the industry that really understand the sector and have worked at hundreds of events launches. This has allowed us to develop brand-building strategy, positioning and key messaging which really delivers ROI on tight budgets. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported hundreds of alternative fuel PR programs from content and event production through to social media and community management.
What is your approach to Hydrogen and Synthetic Fuel PR?
At Influence, we have a proven brand-building model that works equally well bringing brands from the early stage, through a number of phases as it does representing premium brands and bringing them to new audiences. We are very focused on key messaging for hydrogen and synthetic fuel PR to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.
What Hydrogen and Alternative Fuel PR expertise does your team have?
At the core of our leading hydrogen and synthetic fuel PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, and energy transition media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading hydrogen vehicle PR activations delivering tangible ROI on investments.
What type of Motorsport and Sponsorship Activation do you do?
As a leading hydrogen vehicle PR agency we work with a broad range of clients developing and activating campaigns through all manner of innovative means and channels. We are the leading and specialist hydrogen vehicle and synthetic fuel PR agency. Contact us on firstname.lastname@example.org to discuss how we can support you.