Hydrogen and Fuel Cell PR

Influence is the world’s best PR agency for fuel cell and hydrogen technologies

Delivering impactful communications strategies in hydrogen and fuel cell PR as these emerging sectors play their part in decarbonising all forms of transport on land, sea and air

Influence Associates was created fifteen years ago by senior leadership team members who have led in automotive industry PR and media throughout their entire careers. Influence’s founding clients were a pioneering Electric Vehicle company and Lithium-ion battery company, because even though at that time the debate around electrification was still far from conclusive, it was clear that this and zero-emissions mobility more broadly were the future.

That foresight helped us to develop our deep understanding of the entire electrification and e-mobility ecosystem, with battery-electric and hydrogen fuel cell technology at the core. We have consistently been selected by OEMs from around the world to craft and deliver their EV PR strategies, from passenger cars and SUVs to hypercars, and from vans and trucks to buses. Today, Influence is widely considered to be the best Automotive PR Agency, Electric Vehicle PR Agency, Hydrogen PR Agency, and Fuel Cell PR Agency.

As our domain expertise has continued to grow, so has our client base, and we now work with leaders in the e-Marine and e-Aerospace sectors too, as well the vehicle manufacturers, suppliers, engineering service providers, charging and hydrogen infrastructure companies and energy providers who are instrumental in the transition to more sustainable mobility.

PR and communications strategies for Hydrogen and Fuel Cell mobility solutions in every sector

The challenges of addressing emissions from the transport sector cannot be underestimated. For context, although Europe is one of the world’s leading markets for electric vehicles, of the more than 9 million new cars sold in the region in 2022, little more than 12 percent were EVs. That share is continuing to climb but more must be done to successfully make the transition from fossil fuels to clean energy.

Alongside battery-electric, hydrogen fuel cell electric vehicles will play a major role in decarbonising transport, especially in hard-to-abate sectors such as heavy goods vehicles. Some of the world’s leading truck manufacturers are developing fuel cell trucks, which can deliver a range of up to 500km, and can be refuelled in a matter of minutes. Intensive R&D efforts are helping to reduce the cost and improve the energy efficiency and durability of hydrogen fuel cell powertrains, including key components such as membranes, catalysts, electrodes, compressors, and storage tanks.

In parallel, major advances are being made in both the production of green hydrogen, made using only renewable energy sources, and with infrastructure. Initiatives such as Europe’s Alternative fuels infrastructure (AFIR) regulations, part of the ‘Fit for 55’ policy, aim to boost not only the amount of public recharging capacity but also calls for 700bar hydrogen refuelling stations – accessible for both cars and trucks – every 200km along Europe’s core Trans-European Transport Network (TEN-T), to be achieved by 2030. The UNECE calls for repurposing of existing gas pipelines – of which there are more than 200,000km in Europe alone – as a cost-effective short-term option in advance of new, dedicated hydrogen distribution networks being built.

It is clear just how much progress is being made with hydrogen and fuel cells. And just as every transport sector will require a range of low- and zero-emissions propulsion system technologies in future to meet the specific requirements of each application and each market, we recognise that each client’s needs are unique. As a result, although every PR strategy we develop is always fine-honed to meet the brief of each individual client, one unwavering fundamental principle remains at the core of Influence’s strategic approach – ‘Cut-Through PR’.

Cutting through the noise to get your stories heard

Whether it’s press releases, targeted media sell-in, thought leadership, LinkedIn support, or complete PR and communications strategies, we can help. In an ever-more crowded media landscape, our long-standing relationships with the world’s most influential, respected, and trusted journalists and titles – across print, online, broadcast, and social – ensure that we can get your stories seen and heard in all the right places, ensuring that your message, not your competitors, cuts through.

Compared to other automotive PR agencies in our sector, we are very much at the forefront of all elements of Electric Vehicle PR, Hydrogen PR and Fuel Cell PR, and the companies and the technologies that are transforming the transportation industry in all its forms towards a more sustainable, zero-emissions future.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Hydrogen and Fuel Cell PR Q&A

Why is working with the best specialist Hydrogen and Fuel Cell PR agency better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Hydrogen and Fuel Cell companies. Influence is a pioneering Hydrogen PR agency and Fuel Cell PR agency. We have been involved in the Hydrogen and Fuel Cell and e-mobility sectors since the start. We are proud to be the best Hydrogen PR agency and Fuel Cell PR agency in the world, and one of only a few who specialise in this sector. We focus this expertise to benefit our Hydrogen and Fuel Cell PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a leading Hydrogen and Fuel Cell PR agency do?

A specialist agency focussing on e-mobility and Hydrogen PR and Fuel Cell PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Hydrogen and Fuel Cell PR services do you offer?

We deliver all the services you would expect from a specialist Hydrogen and Fuel Cell PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Hydrogen PR and Fuel Cell PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of technologies, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.

What is your approach as a world leading Hydrogen and Fuel Cell PR agency?

At Influence we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.

What Hydrogen and Fuel Cell PR expertise does your team have?

At the core of our leading Hydrogen and Fuel Cell PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Hydrogen PR and Fuel Cell PR.

What type of Hydrogen and Fuel Cell companies do you work with?

As the best Hydrogen and Fuel Cell PR agency, we work with a broad range of clients across the mobility and transport sector – from passenger cars to commercial vehicles.

More broadly, we also work with the companies who depend upon clean energy to deliver truly sustainable e-mobility across a wide range of sectors, including eScooters, EVs (from light-duty commercials to cars through to heavy-duty trucks),eMotorsport, eMarine and eVTOL. Our remit also covers zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods – in addition to those creating the EV charging infrastructure, Smart Grids, and Smart Cities. We are the leading and specialist Hydrogen and Fuel Cell PR agency and e-mobility PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.