Motorsport PR and Sponsorship Activation

Influence is a leading motorsport PR agency and motorsport sponsorship activation PR agency.
Motorsport PR

We have developed this reputation over decades working at the highest levels in the major global series – Formula One, Formula E, Sportscars, Single Seaters, WRC and historic racing.

Over the years we have worked for and supported the governing bodies, the major series and promoters, advised and run PR for Formula One and Formula E teams. We have devised and activated PR programmes for multiple global sponsors, we have supported multiple motorsport technology suppliers, we have supported and promoted motorsport events and Festivals and we have helped to manage and promote the careers of star race and rally drivers.

This wide-ranging senior experience across the major global motorsport series and all the different stakeholders gives us a holistic perspective and high-level expertise to bring to a client’s specific PR and communications needs. Whether that be a team, an event or rights holder, or a sponsor wishing to activate. The quality of our work has also resulted in Influence being retained by our clients continuously for many years: we advised the Board and Team Principal of a leading Formula One Team and supported strategic communications and special projects for over a decade, and have been activating a leading Formula E partner’s global PR programme for 5 years.

Motorsport PR

Influence has been a pioneer in both e-mobility communications and electric motorsport PR. We worked with Lord Drayson on the concept of an electric land speed world record attempt to promote his EV business interests. Creating a global platform and huge profile. Influence also worked closely with the EV Cup, the forerunner of Formula E, brokering and providing the Prototype car – a THINK EV. We then went on to support the communications for Drayson Racing becoming the first Formula E Team and from there to support the PR of the inception of the Formula E Series. Since then Influence has become a leading Formula E PR agency supporting several teams and providing PR activation for numerous Formula E global sponsor partners.

Experts in Formula E PR activation

Influence’s particular forte is promoting Formula E partners that are involved in e-mobility technology. Here we can combine our skills in motorsport PR with those of our sister agency Influence emobility, the world’s first and leading emobility PR agency. These combined skills enable us to fully activate and tell the e-mobility technology story of our Formula E partners in the most persuasive way. Driving coverage and ROI way beyond the traditional racing media and world.

For a confidential consultation to see how we can support your brand, please contact us here.

Motorsport PR Agency

Who we work with

Motorsport PR Agency – Sponsorship Activation Q&A

Why is working with a specialist Motorsport PR agency better than a generalist PR agency or a consumer agency?

As a leader in motorsport PR and sponsorship activation Influence Associates has years of experience and an established network of global contacts in the industry. Our expertise, understanding and dedication to motorsport PR has allowed the agency to develop the closest relationships with the global opinion leaders that matter in sponsorship activation and motorsport PR. Influence has conducted global PR for motorsport brands and helped countless brands activate their sponsorship at key global motorsport events. We are proud to have delivered motorsport PR and sponsorship activation programs for some of the most illustrious names in the business across the globe and are one of the world’s leading motorsport PR and brand activation experts specialising in the sector. We believe it's the difference between great and good.

What does a Motorsport PR agency do?

As a specialist PR agency focussing on motorsport and brand activation we help companies and brand partnerships in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels leveraging and maximising the sponsorships. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media utilising the content created from these thrilling events. In turn, this leads to powerful brand building amongst critical audiences is vital to business success. Wherever people are interested in motorsport, Influence will have a PR channel to them.

What Motorsport PR and Sponsorship Activation services do you offer?

We deliver all the services you would expect from a specialist motorsport PR agency but we also have people from within the industry that really understand the sector and have worked at hundreds of events on countless activations. This has allowed us to develop brand-building strategy, positioning and key messaging which really delivers ROI on sponsorship budgets. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported hundreds of motorsport PR programs from content and event production through to social media and community management.

What is your approach to Motorsport PR agency and Sponsorship Activation?

At Influence, we have a proven brand-building model that works equally well bringing brands from the early stage, through a number of phases as it does representing premium brands and bringing them to new audiences. We are very focused on key messaging for motorsport PR and sponsorship activation to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What Motorsport PR and Sponsorship Activation expertise does your team have?

At the core of our leading motorsport PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, premium and HNWI media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading premium motorsport PR and sponsorship activations delivering tangible ROI on sponsorship investments.

What type of Motorsport and Sponsorship Activation do you do?

As a leading motorsport PR and sponsorship activation agency we work with a broad range of clients developing and activating campaigns through all manner of innovative means and channels. These include but are by no means limited to: drinks brands, apparel, watches, destination and luxury brands We are the leading and specialist motorsport PR and sponsorship activation agency. Contact us on to discuss how we can support you.