Influence has always tended to specialise in the premium end of the automotive PR market. This comes from our backgrounds on the Board of Aston Martin and Jaguar Land Rover. Prior to setting-up the agency but also because at this end of the market, PR is the most important part of the marketing mix in order to create brand premium. It’s an expertise that is at the core of Influence’s skillset.
Increasingly we specialise in the crossover between Premium Automotive PR, Luxury Lifestyle PR and e-mobility PR as the super luxury car markers and specialists increasingly make electric and hybrid super and hyper cars. We are launching and promoting these unique vehicles for our clients which represent the very pinnacle of automotive technology and design and play to our absolute strengths as an agency.