Influence has built a strong reputation as the leading Restomod PR agency having worked for Singer, arguably the most famous and desired restomod brand in the world. We are also the leading electric classic car PR agency, having been in the vanguard of communicating these conversions for many years and working for the key companies and technology providers in this sector.
We are passionate about restomods at Influence. The specialist companies and brands that meticulously restore original collector cars then reimagine, recreate, refine and enhance them to make them unique works of driving art. Exquisite to look at, touch, and drive, and ultra-desirable.
We worked for Rob Dickenson at Singer for many years and helped him to globalise and build the Singer brand. While doing so we learnt so much from his obsessive attention to detail in everything, and the sense of style and occasion with which Singer communicates its brand and values.
Since then we have gone on to work for and launch many other leading restomod companies and products, as well as supporting several very high-profile continuation series from leading manufacturers and specialist brands.
Influence has also developed a reputation as the leading electric classic car PR agency. This was a natural area for our agency to move into combining our long expertise as the leading classic car PR agency and as the world’s first and leading EV PR agency and e-mobility agency – Influence emobility.
We have advised and supported many companies converting classic cars in different areas of the market, and the companies creating the technology and powertrain conversion sets, helping them to precisely define and build their brand positions and points of differentiation. With our absolute passion for classic cars, we have always championed the reversibility of the EV conversation process, aided by our deep knowledge of electrification, OEM-level safety standards, and type-approval.
This industry-leading expertise, knowledge and enthusiasm empowers a forensic level of research to find the unique detail that will make a story newsworthy, and then through our powerful relationships we will “place” these stories in the prime editorial position in not just the car and collector media but – equally importantly – in the global news, lifestyle, financial, business, and investment media. Our reputation as the specialist restomod and electric classic car PR agency is unparalleled.
We know that brand authenticity and integrity, together with the product credentials, are key. As is market sentiment, allure, mystique and scarcity. PR is the key to achieving this. A brand’s own social media channels and content are clearly very important, and we advise many clients on how to optimise this. The power of third-party endorsement from global opinion formers is also absolutely essential to creating authentic brand aspiration, credibility, and the all-important aura which appeal to the true car collectors and connoisseurs. Influence are experts at creating this. No other PR agency is as experienced or connected.
For a confidential consultation to see how we can support your brand, please contact us here.
Why is working with a specialist Restomod PR agency better than a generalist PR agency?
Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs to run restomod PR campaigns. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading restomod and electric classic car PR Agency, and as such, has exceptional operational experience supporting clients in the sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or automotive PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Restomod PR agency do?
A specialist agency focussing on restomod and electric classic car PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with highly discerning and often difficult to reach restomod and electric classic car customers. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful storytelling amongst critical audiences is vital to business success.
What Restomod PR services do you offer?
We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best electric classic and restomod PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each classic electric and restomod PR communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.
What is your approach to Electric Classic Car PR?
At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the electric classic car and restomod spaces. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for classic car dealers, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.
What expertise does your team have?
We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and Classic Car PR strategies.
What type of Electric Classic and Restomod companies do you work with?
As the leading restomod PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the highest profile restomod and electric classic car businesses in the world and have long standing relationships with leading high-end historic, classic and motorsport car brokers operating at the pinnacle of the sector. We are the leading and specialist classic car PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.
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