Automotive PR – In automotive PR news, visitors to The London Motor Show 2018 in May can expect to see some live car entertainment for all the family in London Motor Show Live – an all-new action segment hosted in a dedicated hall each day at the ExCeL Exhibition Centre.

The celebrity-hosted action will take place across seven shows every day of the four-day event with tickets to access the immersive 40-minute displays included with every ticket to the main show.

London Motor Show Live is set to be true theatre, offering an unrivalled variety driving demonstrations, educational experiences and celebrity interviews and appearances.

The entertainment is set to feature a range of stunts, plenty of performance car action and educational driving experiences, ensuring audiences of all ages are well catered for.

New road-going technology like autonomous braking is set to be showcased in the arena, whilst a dual-control driving experience will help youngsters get a grasp of what it is like to be behind the wheel in a safe environment before hitting the streets of London. Plenty of high-octane action from performance cars will allow audiences to experience all of the sounds and smells up close.

With 2.5 times the amount of internal space allowing for more cars, more exhibitors and more activities than ever before, the 2018 show promises to be bigger and better than ever. The show promises to offer more dedicated theatres and specialist areas this year, as more guests will be able to come through the doors and enjoy everything the UK’s premier motor show has to offer.

Tickets start at just £10.50 and one child (under 17) goes free with a paying adult. They’re on general sale now and available to purchase at

Automotive PR: The London Motor Show Live

Alec Mumford, Chairman of The London Motor Show, added: “London Motor Show Live is a big breakthrough for The London Motor Show. For the first time we will be able to offer visitors the opportunity to get up close to performance cars in action in a dedicated arena within London’s ExCeL. With celebrity appearances, star cars and plenty of entertainment on display, there will be plenty on offer to delight all of the family. Do not miss what is sure to be the biggest and best London Motor Show ever.”

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