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We are Influencers

We are industry leaders

We are industry leaders in all aspects of PR and communications but what sets us apart is our global experience in brand strategy and reputation management

Stuart Dyble

Stuart Dyble

Our founder and CEO Stuart Dyble has more than a quarter of a century in the business and is widely regarded as one of the most experienced PRs in the industry in-house and agency side.  He was VP of global communications for Premier Automotive Group and Ford of Europe (responsible for brands including Ford, Jaguar, Land Rover, Aston Martin and Lincoln worldwide) and has lived and worked in the US, Germany and Japan.  He then was head hunted as Head of Sport for XIX Entertainment in Los Angeles, before setting up the agency.

Sam Hardy

Sam Hardy
Director  

Sam studied mechanical engineering at university before becoming a motoring journalist for 10 years, rising to editor positions at CAR and Auto Express. He then moved to European product PR at Nissan before joining Influence. An expert in storytelling and content creation, Sam heads the Technology team working on a wide range of sector-leading clients from advanced engineering and autonomous vehicles to e-mobility.

Christopher Foster

Christopher Foster
Director  

With over a decade of experience in motorsport and automotive technology, Christopher has run a successful technology communications agency, rebranded a sports car manufacturer, advised on strategy for motorsport businesses and worked in the marketing departments of Ferrari and Honda F1. He has also brokered sponsorship deals at the highest level and sourced some of the world's most desirable cars for private clients.

Luke Madden

Luke Madden
Director  

Luke has worked in the automotive industry for more than a decade, transitioning from an editor position at the UK’s biggest selling weekly motoring magazine into the world of Influence Associates. Luke is an expert in consumer automotive brands at the top-end of the market, leading many of the agency’s global blue-chip client base – from classic car specialists to major OEMs, international events and beyond.