Leadership team

Stuart Dyble

Founder and Executive Chairman

Our founder and CEO, Stuart Dyble, has more than a quarter of a century in the business and is widely regarded as one of the most experienced PRs in the industry in-house and agency side. He was VP of global communications for Premier Automotive Group and Ford of Europe (responsible for brands including Ford, Jaguar, Land Rover, Aston Martin and Lincoln worldwide) and has lived and worked in the US, Germany and Japan.  He then was head hunted as Head of Sport for XIX Entertainment in Los Angeles, before setting up the agency.


Chas Hallett

Chief Executive Officer

Chas is a senior global communications expert with more than two decades of experience of global Product, Corporate and Brand Communications, and automotive journalism experience. Prior to joining Influence he was at Jaguar Land Rover, heading up the Global Corporate Communications team, managing corporate reputation and defining the company’s electrification communications strategy. Prior roles in journalism included an eight-year tenure as editor of Autocar, the world’s oldest car magazine and other leadership roles including editor-in-chief of What Car? and Pistonheads.


Sam Hardy

Senior Director

Sam studied mechanical engineering at university before becoming a motoring journalist for 10 years, rising to editor positions at CAR and Auto Express. He then moved to European product PR at Nissan before joining Influence. An expert in storytelling and content creation, Sam heads the Technology team working on a wide range of sector-leading clients from advanced engineering and autonomous vehicles to e-mobility.


Luke Madden

Senior Director

Luke has worked in the automotive industry for more than a decade, transitioning from an editor position at the UK’s biggest selling weekly motoring magazine into the world of Influence Associates. Luke is an expert in consumer automotive brands at the top-end of the market, leading many of the agency’s global blue-chip client base – from classic car specialists to major OEMs, international events and beyond.