By Jamie Davidson –
This exceptional result has been driven by sustainable growth in new car commissions, Provenance pre-owned and Bespoke.
Located on the iconic Berkeley Square in Mayfair, the dealership placed an impressive third in the world for Rolls-Royce in terms of individual customer commissions in 2016, rising up from seventh the previous year.
The marque’s Bespoke Financial Services offering, affording successful entrepreneurs flexibility when commissioning their Rolls-Royce motor cars, also enjoyed a remarkable year – driving a new, younger breed of customer to the brand for the first time.
Rolls-Royce’s flagship dealership celebrated substantial growth over the course of the year, as Britain’s entrepreneurs continued to turn to Rolls-Royce as the ultimate symbol of attainment.
The world’s most successful and influential entrepreneurs from around the globe call London their home, with their investments into Rolls-Royce Motor Cars London serving as investments to Britain itself.
“This historic record result for Rolls-Royce Motor Cars London is testament to the capital’s position as a global centre of entrepreneurship. These highly successful men and women are the drivers of our economy, creating jobs and wealth and to them the commissioning of a Bespoke Rolls-Royce stands as the ultimate reward for their success,” said Claus Andersen, Brand Director of Rolls-Royce.
“Our iconic showroom in Berkeley Square has proven the perfect place in which to serve this growing new breed of the successful businessperson. We are proud to deliver an exquisite, hand-made British luxury good to the world’s most influential men and women.”
Rolls-Royce’s operations in the UK as a whole grew by an impressive 27 per cent, adding up to the company’s second most successful year in its history.
The introduction of highly successful new collections was the drive behind such impressive figures, with the launch of the dynamic Black Badge series and the stylish Dawn drophead coupé attracting a younger, more dynamic breed of entrepreneur to the marque.