Automotive PR:

  • Advanced engineering firms and technical motorsport suppliers from five different continents heading to Autosport International
  • Europe’s foremost platform for suppliers of technical motorsport products and services to showcase the latest cutting edge technology to buyers from around the globe
  • Autosport International is an influential forum for business professionals and decision makers to establish both local and international supply networks
  • Dedicated B2B environment attracts over 27,000 registered trade visitors including over 5,000 visitors from outside the UK
  • International contingent of exhibitors includes companies based in Sweden, Germany, Italy, France and as far afield as Australia, USA, Malaysia, China, India and Hong Kong
  • A truly global hub for automotive, motorsport and advanced engineering companies to do businesson two dedicated trade days
  • Registration for trade days available at www.autosportinternational/trade

The leading suppliers and buyers from world motorsport will be at the NEC, Birmingham this coming January for the 26th edition of Autosport International.

The event attracts a diverse array of companies from the high performance engineering and motorsport sectors and has played an influential role in driving business in the motorsport sector for over 25 years. In 2016, it will host over 600 exhibitors from five different continents on two dedicated trade days between 14-15 January.

Autosport International remains Europe’s foremost platform for suppliers of technical motorsport products and services to showcase the latest cutting edge technology to over 27,000 registered trade visitors – over 5,000 of which expected to attend from outside the UK.

Market leaders such as Bosch, Brembo, Eibach, Öhlins Racing, Quaife Engineering, Ricardo, M-Sport, Sadev and Williams Advanced Engineering are just a few of the companies that will be represented at the show in January.

In addition to witnessing the sport’s latest developments, the show will give business professionals and decision makers the opportunity to establish new relationships with both local and international businesses on the eve of the new season.

A diverse array of suppliers from the USA, China, Australia, India, Hong Kong, France, Sweden, Italy and Germany will be attending the show to network with companies and professionals from Britain and overseas. The global nature of the show is testament to the UK’s reputation as a leader and hub for engineering excellence.

Ian France, Show Director, Autosport International, said: “With exhibitors from Asia, North America, Europe and Australasia, Autosport International is living up to its status as a truly international exhibition and trade show for the motorsport industry.

“Companies looking to expand their businesses both nationally and internationally choose Autosport International as the only place where they can connect with likeminded individuals from all around the world. Such is the influence of the show, it generates over £1bn worth of global business each year thanks to its dedicated B2B environment.”

As part of the extended range of network events and business-focused activities, the Motorsport Industry Association (MIA) will also be running a number of workshops at Autosport International to connect buyers and suppliers of motorsport technology, alongside the International Business Lounge and MIA Business Excellence Awards Dinner (held after the first trade day at Autosport International on the evening of 14 January).

Chris Aylett, CEO of the MIA, said: “Our association has seen a 57% increase in the number of international members in the past two years. The motorsport industry, which is based in the UK, is a global leader, and our organization is committed to maintaining this status. In addition to the MIA’s planned schedule of workshops taking place at the show, Autosport International provides an excellent platform for our members to further their own business interests both at home and abroad.”

From Germany, BBS Motorsport will showcase its latest and most advanced wheel design yet at Autosport International – the ultralight FI-R. The new-for-2016 FI-R has been engineered to deliver maximum stability and minimum weight for superior performance on road or out on track.

Aurora Bearing Company from Illinois, USA, is making the journey to the NEC in Birmingham in January. The company is a global specialist in the manufacture of rod end and spherical bearings and supplies with configurations ranging from two-piece commercial and moulded race construction through to three-piece high-precision designs.

Within the motorsport sector, Aurora supplies products to race teams in drag racing, sprint and stock car racing, endurance off-roading and rallying. Outside of motorsport, Aurora’s diverse area of business extends into providing parts for applications in the marine, aerospace and military sectors as well as servicing of unmanned aircraft, missiles, radars, commercial jets and space exploration vehicles.

Meanwhile, Holinger Engineering from Australia has been designing and manufacturing high precision components for the motor racing industry for decades. The firm specialises in a range of transmissions that can be found in a wide range of race series from GT racing to cross-country rallying. It has supplied to customers competing in the Bathurst 1000, Dakar Rally, Pikes Peak International Hill climb and 24 Hours of Le Mans

Closer to home, Shoreham-based Ricardo returns to Autosport International after a five-year sabbatical. The company is one of the most recognised names in global engineering and strategic and environmental consulting and its global network of technical centres extends to countries such as China, Denmark, India, Japan, Korea, Russia, Spain and the US.

At Autosport International, it will display its new all-wheel-drive (AWD) transmission and driveline for rally cars.

The ultra-lightweight and compact transmission is a sequential five-speed unit with ratios optimised for gravel and asphalt, offering a class-leading balance of robustness and package. Furthermore it achieves FIA requirements of the R5 championships for which it is intended.

To confirm your attendance at the trade-only days at Autosport International and to network with likeminded business professionals visit

Maisie Goldney


Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.