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by: Jodie-May Gauld | Date: 8 | 5 | 2018

Beast Of Turin At London Concours

Classic Car PR – In classic car PR, The London Concours 2018, hosted at the Honourable Artillery Company from 7-8 June, will be showcasing the flame-spitting ‘Beast of Turin’ – a 28.5-litre Fiat S76 land speed record car from 1911.

Originally built as one of two, the ‘Beast of Turin’ is now the only remaining Fiat S76 land speed record car in existence after Fiat dismantled the other example just after World War One. Its colossal 28.5-litre inline-four engine is the largest purpose-built car engine ever, and produces around 300hp. In 1911, it achieved a two-way speed of 116mph, and was also clocked at 135mph on a later run but disqualified because it couldn’t complete the return leg.

The car has recently been the subject of a ten-year restoration project, and was fired into life late in 2014 for the first time in more than a century. Its appearance at the London Concours marks a rare opportunity to see one of the world’s finest early 20th Century speed machines.

Appearing alongside the ‘Beast of Turin’ are a number of other pre-war rarities that were among the quickest vehicles of their day. Each hand-picked around the event’s central theme of ‘Speed’, the Honourable Artillery Company lawn will play host to a 1924 Bentley 4.5-litre, 1932 Bugatti Type 55 and 1935 Lagonda M35R.

The London Concours is a celebration of speed of all types, lining up more than 80 of the quickest cars and motorbikes ever created. From the more modern era, showgoers will be treated to a 2013 Lamborghini Aventador Roadster, the latest Porsche 911 GT3 RS, and performance icons like the McLaren F1, Mercedes 300SL ‘Gullwing’ and the Lancia Delta HF Integrale evo.

Away from the main car displays, the London Concours is focused around the worlds of entertainment and luxury products, with pop-up boutiques from top-end watchmakers, Breguet and Glasshutte, as well as arthouses such as Collier Dobson.

There are a number of hospitality options also available, with preview breakfasts, three-course lunches and evening cocktails hosted across the duration of the event. For hospitality enquiries please contact Caroline Monks (caroline@thoroughevents.co.uk)

Tickets to the London Concours are available from londonconcours.co.uk, with a full day adult admission ticket costing £35, and concessions from £18.

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.

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