Automotive PR:

  • Leading London car dealer Hexagon has moved into its flagship new headquarters on Great North Road in East Finchley
  • With the main showrooms complete, housing the finest modern classics and classics, Hexagon has overall space for over 50 cars
  • Next phase will see a coffee bar open within the next eight weeks
  • Final stages of the redevelopment will see a restaurant with a Michelin-starred chef and design store opening later this year   

(London – March 31st)  

Leading London car dealer Hexagon has moved into its new flagship headquarters on Great North Road in Finchley as the redevelopment of the site continues at a rapid pace.

Called The Hexagon, the site’s main showrooms have now been finished housing the finest modern classics and classics, not to mention Chairman Paul Michaels’ collection of modern art, with total capacity for over 50 cars.

Next phase in the complete redevelopment of the building is the opening of a new coffee shop, to be finished within the next eight weeks. A restaurant headed up by a Michelin-starred chef and a design store will be opened later in the year.

The aim of The Hexagon is to bring together classic cars and luxury lifestyle like no other location in London, with each element of the new showroom carefully chosen to represent the finest in its field. It will be a welcoming and vibrant environment that will act as a real destination for all – not just car enthusiasts.

The Hexagon will be the flagship of the business, with the company’s South Kensington mews showroom continuing to operate alongside it, offering the finest classic cars. With Hexagon as London’s official Lotus dealer, both sites will offer the full range of new Lotus models.

Hexagon Chairman Paul Michaels, said: “It’s really pleasing to see the Hexagon take shape so quickly. The new showroom looks sensational. Within the next eight weeks the coffee bar will open, with the restaurant and a design store later in the year. The Hexagon will be a real destination and a true lifestyle experience, a place where you can enjoy the finest coffee, the finest food – and indulge your love of the finest cars too.”

More details of The Hexagon will be released in the coming months.


Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.