by Stuart Dyble
London, Thursday 23rd June, 2016 – Influence Associates has been appointed as the Global PR and Communications agency and partner for the Jaguar Formula E Programme, following a competitive pitch. Jaguar will be returning to international motorsport in the autumn of 2016 when it will enter the third season of the FIA Formula E Championship, the world’s first global single-seater championship for electric powered racecars. Influence will support the in-house team at Jaguar Land Rover to promote and activate Jaguar’s involvement in the series.
Influence will work across this whole brief from the racing, technology, corporate and lifestyle media sectors. They will be working closely with the in-house Jaguar Land Rover teams, by providing a service and point of contact to these different media groups.
“We are delighted to have been chosen for this strategic role”, commented Stuart Dyble, CEO, Influence Associates. “With its rich sporting heritage, the Jaguar brand belongs in top level racing. We very much admire Jaguar Land Rover’s decision to fully embrace the future of both racing and the automotive industry that Formula E presents. We look forward to working closely with the in-house team to bring this to life, to help develop a new global fan base and to help inspire a new generation.”