Automotive PR – In automotive PR news, DriveTribe, the world’s biggest and fastest growing online automotive community, backed by Jeremy Clarkson, Richard Hammond and James May, is the official digital media partner for The London Motor Show.

The London Motor Show 2018 is set to be the biggest and best yet, with a new location at ExCeL London providing the space for a wider variety of vehicles and entertainment platforms including the new Live Drive Arena. An all-new feature – ‘Built In Britain’ – will be dedicated to showcasing the might of the British automotive industry, with a host of cars, bikes and well-known brands taking centre stage.

DriveTribe provides a platform for people to create, share and join automotive interest groups (Tribes) across a wide range of categories, from car brands and motorsports, to motoring lifestyle and viral memes.

While the bulk of Tribes are managed by amateur content producers, many are run by celebrity names including Formula One’s Mark Webber and Damon Hill. Others are overseen by a growing list of Social Media Influencers, including YouTube sensations Shmee150, Marchettino and Engineering Explained’s Jason Fenske.

Across the 30,000 Tribes, there is an extraordinary range of content including professionally shot video and outtakes from TV-shows, to motoring travelogues, odes to classics, e-gaming, car reviews and behind the scenes analysis of motor sports. It also carries a near daily mix of quizzes, games and live stream events.

Alec Mumford, Chairman of The London Motor Show, said: “We are incredibly excited to have DriveTribe as an official partner to the London Motor Show. This year the show will have a variety of motor content, from live action, motorbikes, cars, ice cream vans and cars, which is perfect for Tribes coming to the show. With plenty of automotive content already confirmed for 2018, and plenty more still to announce, families will not want to miss out on this automotive-fest this spring!”

Jonathan Morris, CEO of DriveTribe, commented: “We’re delighted to be involved with this year’s London Motor Show. The line-up of exhibitors and live demonstrations reflects the wide-ranging interests and passions that surround the world of motoring. We are particularly interested in the London Motor Show’s coverage of social media influencers, a category that has seen enormous growth on our platform.”

Tickets start at just £18.50 and one child (under 17) goes free with a paying adult. They’re on general sale now and available to purchase at

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.