Automotive PR – In Automotive news, LYNK & CO’s Alain Visser promises aggressive market strategy in China:
“We will offer both lifetime warranty and free connectivity on every LYNK & CO”
LYNK & CO also successfully demonstrated its in-car app-based sharing feature with 800 users, live, for the first time in Shanghai on April 16, 2017
Shanghai, China, 16th April 2017 – Today LYNK & CO revealed two new car models at an exclusive Chinese preview event in Shanghai. The event marks a starting point of the China market launch, ramping up to the international 2017 Shanghai Auto Show on April 19 where the global premiere will take place.
Alain Visser, Senior Vice President of LYNK & CO, said: “Now with two cars in the LYNK & CO family, just five months in to our company’s life, the promises we made of having a range of vehicles ready, high quality, unrivalled technology and connectivity as standard, and a unique brand identity, are being proven. On top of this we now add a lifetime warranty on every car, and free data traffic for connectivity, to further underline our determination to challenge the traditional business model of the car industry.”
Some 800 guests were invited to share at an excusive event in Shanghai, where Alain Visser presented the LYNK & CO offer, based on state-of-the art connected cars priced competitively.
Alain Visser also stated that LYNK & CO will offer, not only online sales and home delivery services, but also a subscription model with flexibility bringing the owner and user experience right up to date with the expectations from a new generation of car buyers, used to smartphone app service levels of convenience.
“We believe LYNK & CO will offer the most connected cars in the world, with the world’s first in-car digital share function. We also offer a completely new business model, with a simplified product offer, transparent fixed pricing and an attractive purchase and ownership experience starting here in China this year. We will bring a unique offer of connected mobility, with the option to share your car, where everything is included. The key to everything we do is simplicity,” said Alain Visser.
On April 19th at the 2017 Shanghai Auto Show, LYNK & CO will showcase the production ready version of the 01 at a press conference lead by Alain Visser. The company will also showcase the 03 Concept, a design prototype, where the key design features of LYNK & CO will be revealed by Peter Horbury, Excecutive Vice President Design at Geely Auto Group.