MORGAN 4/4 PRESENTED WITH BRIDGE OF WEIR BRITISH LEGENDS TROPHY AT CONCOURS OF ELEGANCE 2018

Leather PR

In leather PR news, Concours of Elegance and Bridge of Weir Leather Company partnered up once again this year to present a very special ‘British Legends’ feature. Celebrating the very best of automotive design to come out of Britain over the last century.

Notable friends of the Concours and Bridge of Weir each chose a British car they deemed deserving of the status of British Legend.

Visitors to the Concours of Elegance were invited to vote for their favourite of the ‘British Legends’ nominated by stars of the automotive.

Taking more votes than any of the other iconic models nominated, the Morgan 4/4 was named the public favourite from the British Legends feature.

Leather PR: Morgan 4/4, nominated by Morgan designer Jon Wells, took the public vote at the event and was presented as the Bridge of Weir ‘British Legend’

Nominating the Morgan 4/4, Morgan Motor Company head of design, Jon Wells, said:

“The Morgan 4/4 is the world’s longest running production vehicle. First launched in 1936, the 4/4 has arguably imposed timeless design status upon itself by simply continuing to exist. For people of all generations, the classic Morgan silhouette propositions a comforting nostalgic appeal. Today’s 4/4 still proudly exemplifies the art of British coach-building. In doing so offers all the joys of classic motoring. Besides this, offering reliability and comfort that come with a newly built car. It is and always will be right up there as my most admired car. Hence, quite rightly considered a true British Legend. Our thanks to the Concours of Elegance and all the voters for this wonderful accolade.”

Bridge of Weir Managing Director, Karen Marshall, said:

“We have been honoured to display a very wonderful selection of cars at Hampton Court Palace, and the Concours of Elegance. Among the most spectacular of automotive gatherings in the world. Our congratulations to Morgan. Of course, thanks to all of the manufacturers and owners who supported us with their fine products at the show.”

Other cars in the line-up included:
1961 Jaguar E-type
1967 Jensen FF Vignale
1979 Rolls-Royce Silver Shadow
2018 McLaren Senna
2018 Aston Martin DB11 Classic Driver Edition

Bridge of Weir has been in the business of manufacturing leather for the automotive industry since 1905, supplying to many of the most iconic manufacturers, including Aston Martin, Ford, Jaguar Land Rover, McLaren, Volvo and many others.

Influence Associates

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Leather PR and Classic Car PR. As well as brand strategy and building, PR and communications.