Motorsport PR – In motorsport PR news, the government announcement that ‘by 2040 all vehicles shall be electric’ and petrol and diesel cars will be banned, has prompted many questions as to the effect on motorsport. Industry expert and Motorsport Industry Association (MIA) CEO Chris Aylett shares his views on this hot topic.
“Ever since this announcement some question whether this will be the end of motorsport, but I simply don’t believe this will prove to be the case. The announcement didn’t clarify that petrol or diesel simply can’t be the ‘sole’ source of propulsion from 2040, so Hybrid vehicles, with internal combustion engines, will be fine.”
RACING IS IN OUR DNA
“Ever since the Roman days of racing horses and chariots, humans just love competition in transport – planes, yachts, ships, bikes, trucks and cars.
COMPETITION BETWEEN POWERTRAINS
“Over the next 20 years, we will see some fascinating developments in hybrid technology – an example being a turbocharged three-cylinder engine – superbly efficient, enormously powerful and lightweight. Some powertrains will involve electric power, some hydrogen and some even new power sources – it will be a memorable period of disruption and innovation”
“We’ll see increasing performance from electric power units thanks to smaller, lighter batteries alongside increasing energy efficiency in the internal combustion engine. This fascinating period of innovative competition is the focus of the MIA Energy-Efficient Motorsport Conference on Wednesday January 10th at the NEC, the day before the Autosport International Show see the MIA website.”
A NEW GENERATION OF AUDIENCE
“These cutting-edge energy-efficient solutions will attract a new, young audience who will be entertained and excited by the transport of tomorrow. We’ll see new racing series emerging for this new audience to enjoy in a different way than today.”
“I’m confident we will be enjoying similar, and also different, forms of motorsport up to 2040 and far beyond, which is good news for the industry and fans too”
Motorsport Network is the world’s largest independent automotive and motorsport-related digital platform, connecting millions of people who love motorsport and cars. The network also creates key industry events including Autosport International and the annual Autosport Awards.
Make sure you head over to www.autosportinternational.com to get your tickets.
Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.